The Meat Propaganda || Acharya Prashant, on Veganism (2019)

Acharya Prashant

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00:0040s, 50s, right into the 60s, in the last century, it was still being upheld that cigarette

00:14smoking keeps you vital and active and it was a popular belief that cigarette smoking

00:31specifically among men is a driver of masculinity as well.

00:44When it started becoming evident that cigarette smoking has a whole range of very very harmful

00:57effects, when cancer cases started piling up.

01:07Then the tobacco industry started sponsoring lot of so-called scientific reports that would

01:21say that there is nothing wrong with tobacco and that cigarettes are not at all harmful

01:25for human beings.

01:28And they kept up the propaganda for another 10-20 years, almost till the end of 70s.

01:42They kept trying it till it became ridiculously impossible for them to keep pressing on with

01:54their claims.

01:57So why will they not do it?

02:01Their money is at stake.

02:02Greed can make man do anything.

02:05Greed can make man present any kind of pseudo-scientific evidence which is nothing but blatant cheating

02:12and lying.

02:13Most of the reports that still try to defend meat consumption are sponsored by groups having

02:23vested interests.

02:25Take the case of climate change as well.

02:30That climate change is happening and there is a clear scientific basis for it.

02:37It was evident not today but even four decades back.

02:44But then the fossil fuel industry kept sponsoring report after report that said firstly that there

02:51is no climate change.

02:57Then they said oh there probably is climate change but it does not have to do with human activity.

03:05Soul warming they said is not anthropogenic.

03:09Even today they come up with something or the other that would confuse the population.

03:21That's their objective.

03:22They say to not let it become certain, absolutely certain, conclusively and finally certain that

03:31climate change is happening and man is responsible for it.

03:37If you can instill some doubt in the mind of the compulsive cigarette smoker regarding whether or not cigarettes

03:59are harmful.

04:02You have given him a lease of fresh hope.

04:06He will say you know it is not yet quite proven that cigarettes are harmful.

04:13So I feel licensed and entitled to continue with my cigarettes till a final proof is established.

04:24That's the little ray of hope that the addicted and the greedy mind needs.

04:33The issue has to be closed, sealed and stamped.

04:42It is final that meat eating is stupid from all kinds of reasons.

04:57And they will not let that final conclusion arrive soon.

05:02It will arrive.

05:03Just as it arrived in the case of cigarette smoking.

05:09Just as it finally had to be accepted by the tobacco industry that cigarette smoking is highly

05:17injurious.

05:18Today you see on cigarette packs, not only is there a warning but there is a gruesome warning.

05:28There is that terrible face, cancer struck.

05:39It was unimaginable that the tobacco industry would agree to it four decades back.

05:46Today they have had to agree because now there is popular scientific consensus.

05:52But they agreed only after claiming millions of lives by spreading misinformation.

06:06Same with climate change.

06:08Now everybody is coming around to agree that yes, there is climate change and climate change

06:15is due to human activity.

06:20But they are trying to delay the inevitable.

06:25They are trying to delay that there would be ultimately a consensus.

06:30That is also what the meat industry is trying now.

06:33Fifty years back, it was the tobacco industry, two decades back and still it is the fossil fuel

06:46industry and we have the meat industry which will continue definitely with its propaganda and

07:00lies right till the end of the next decade maybe.

07:13They will evidently have to agree and submit.

07:17But then by that time they would have caused just too much and probably irreversible damage.

07:28The thing is to speeden the process.

07:32The thing is to bring it more swiftly and more deeply into the popular consciousness that

07:45what meat eating really is.

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