00:00What do you feel is the best approach to bring awareness about the cruelties of dairy industry given that most Indians are heavily reliant and unaware of the realities which go under dairy industry?
00:15Social media. Simple answer. If social media can be used to spread all kinds of mischief, elections are being won and lost on social media. Right?
00:27You know of the e-commerce volumes now. So much is happening on the internet. Then the social media is the best means to demonstrate the horrors of the meat industry to the world. Right?
00:54Today you have trends and trolls. Anything can go viral overnight. You need dedicated people who can bring these things out. You need videos and gruesome videos.
01:10You need to promote them. You need to pin them. You need to frequently circulate and broadcast them. And more and more people need to do that.
01:24Because the meat eater is a self-deluder. You cannot eat meat without firstly lying to yourself. He will not want to know what the reality of meat consumption is.
01:45He will not want to know how animals are kept and how they are slaughtered. He will not know what the conditions of milk cattle are.
01:57He will just want to happily and blissfully in complete ignorance consume packaged meat or packaged milk or milk products.
02:13It has to be shown to him what is it that he is really putting in his mouth. From where is it coming? What is the process?
02:23It is not a factory product. It is not coming from a conveyor belt. It is life. You must see what that life has to go through and how that life ends just to satisfy your taste buds.
02:41So I think a lot of change can happen if just the reality of the animal farms can be brought to people. Obviously that will not have an effect on everyone.
03:01Because there are people who have reached stages of neurosis where they love to see blood flowing, where they actually want their meat slaughtered right in front of their own eyes.
03:19So we are not talking of extreme cases of perversion here. But the normal folk, the so-called genteels, kids,
03:48kinder folks, kinder folks, women who live by some emotion, some pity, who still have not become dead, hardened and fossilized.
04:17They will be impacted, surely, when these photos and videos reach them.
04:27And if you can create that kind of a wave, a constituency on social media, then even the mainstream media will be forced to take it up.
04:41Mainstream media you know is totally commercial. They will go where the numbers are. They will go where the viewers are.
04:53And if the viewers are. And if the viewers are in the vegan zone or the vegetarian zone, then the mainstream media will have to tilt towards that, cover that, use that for its own ends.
05:13And you need to go to schools. They are the consumers of the future.
05:31And they are the ones who are not yet fully conditioned. They are the ones you can talk to.
05:40I think any vegan movement must make the 8 plus age group a key priority.
06:00It could even be 6 plus. They are the ones who must be converted. They are the ones who must be told that it is very important to know what really is there on your plate.
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