00:00They like literally, if you listen to some old Blackpink or old BTS or old ATEEZ,
00:04they're gonna put six genres in a song.
00:10I saw them live at SoFi, I'm like, man, their chemistry is so good on stage, too,
00:14because it feels like they're grown up, they've been together for nine years,
00:17and I saw them afterwards, and they were like, oh, we were like, this is messed up,
00:20and I was like, that's what makes your show so perfect.
00:23I don't know who else could carry a song that's that audacious besides Blackpink, you know?
00:34I think music should go back to, like, let's shock people,
00:37and I think that song does that, that's why it's kind of got a reaction like it has.
00:46What's their audience? It's very young people.
00:48And young people, like, they want to fucking hear something that's, like, theirs,
00:51and it feels, like, crazy and exciting and new and, you know,
00:58they want to jump up and rave.
01:04The music is a drug, you know, you want to, like,
01:06ooh, this is a rush, this is new, this is exciting.
01:09So, I mean, there's that difference, and it makes you move,
01:12it makes your body move, you know, you have to,
01:15I think they showed that in the video in their own way, like,
01:18this is, like, infectious, this beat, this is, this is, you know,
01:22we're infecting the, the whole, our crowd.
01:25Like, we're like, God, Jesus.
01:27One of them FaceTimed me from the studio,
01:29because I didn't know what was going on.
01:30I had done the song, and then I had, like, a demo.
01:34They sent me with, um, some scratch on it,
01:36and then Ginny, like, FaceTimed me, but it was Korea,
01:39so I couldn't, I was, like, on Bulgaria, I don't know where I was,
01:41and I was like, what? Why she calling me?
01:44And I realized that was because of the song,
01:45and I, we talked a little bit, but I couldn't hear her,
01:47and then I didn't hear it again until they finished cutting it,
01:50and then they sent me all the files, and I worked on it.
01:52But it, it can't, it happened so quickly.
01:54Probably heard the record in, in May, beginning of May,
01:57and then fully finished the video on July 11th.
02:00Like, two and a half months, which is insane for a Korean record,
02:04because they need so much to lead up.
02:06But I think Blackpink is, you know, maybe one of the biggest acts of,
02:11for sure, right now.
02:13Maybe all time, as far as, like, reach,
02:15and, and people following them in whatever journey they want to go to.
02:19So, I think, uh,
02:21so it does take a lot of time to mobilize,
02:23but they also were on, on solo records.
02:25They did Coachella just, like, two months ago.
02:27They're, some of them are still touring a little bit,
02:29and acting, and so it was very,
02:32they had to, kind of, run it really quick.
02:35And I think, um, I was just in the right place at the right time
02:38to help them do it.
02:39So, I got really lucky.
02:46They're like, we want to just do something that shocks people,
02:48and we don't care if it's different.
02:49I'm surprised it's, like, got so much radio play this week, actually,
02:52because it is a very hard, crazy song,
02:55but it has, like, a lot of bubble gum to it,
02:57because it's the girl, and they're so cute.
02:58Right.
02:59And if you watch the video, and you take the music away,
03:01you just might think they're doing, like,
03:03it could be, like, any kind of music.
03:04If you mute the song and watch the video,
03:06they're so fucking cute, and they're performing,
03:08and they're just, they're so awesome,
03:10and there's some of, like, the, I saw them live at SoFi.
03:13I'm like, man, their chemistry is so good on stage, too,
03:15because it feels like they're grown up.
03:17They've been together for nine years,
03:18and, and I saw them afterwards.
03:20They were like, oh, we were like, this is messed up.
03:22And I was, I was like, that's what makes your show so perfect,
03:24is that you guys are, like, grown up, and you can kind of, like,
03:26catch cues and be funny and be online and be on the camera
03:30and get, like, really cool clips.
03:36This song was actually started as a Major Lazer song.
03:39Like, it was a Major Lazer idea.
03:40Right.
03:41And I spent on it for a while.
03:42I never was like, it doesn't really make sense,
03:43and we couldn't find the right person to sing it or feature it,
03:46and I had this, like, it was just wild.
03:49And I remember being in the studio with Teddy and his team,
03:54and I played a bunch of stuff that I thought was interesting.
03:56And he's like, cool.
03:58And I was like, well, I was about to leave,
03:59and I pulled this song up.
04:00I was like, this is probably the courageous thing that I have
04:03that could maybe work.
04:05And then he was like, that's the perfect idea.
04:07Like, this is what we need to do, something this radical.
04:10My sole goal as a producer is to just destroy all genres if I can.
04:21Just, like, just kill them all and try to do everything
04:24and mix everything that people don't allow
04:26or push the limits of things and, like,
04:29do genres that I shouldn't be allowed to do
04:31and, you know, put out a dancehall record and a country record
04:34in the same two weeks.
04:35Like, whatever it is, that's been my whole, like,
04:37MO since I've started music and being kind of, like,
04:40the enemy for journalists and even audience
04:44who are confused all the time by what I release.
04:46But that's what K-pop is.
04:49They don't give a fuck.
04:50They, like, literally, if you listen to some old Blackpink,
04:52or old BTS, or old ATEEZ,
04:54they're gonna put six genres in a song.
04:56This isn't just, like, Psytrance or Techno.
05:01It goes into Drill and Jersey Club,
05:03and then I even, like, the fill is, like, from, like,
05:05a Brazilian, like, um,
05:08a genre called, um,
05:11from Bahia.
05:12Like, the fill I did is, like, took it from,
05:14there's, like, so much you can do there
05:15and it all sounds like the right song.
05:17And for your ears, but for me,
05:18I knew there was, like, five different genres
05:21that we put together in the song.
05:23And if you're really specific,
05:24even the outro is, like, a hard techno
05:26and, you know, the beginning drums,
05:28like, more kind of, like, Europop from the 90s
05:30with the guitar line and the whistle.
05:32So, that's one thing you can do with K-pop
05:36and I can't do that with anybody else.
05:37Blackpink in your area
05:39But there we are.
05:43You
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