Sydney Sweeney's Lingerie Brand Gets Bezos Boost

Benzinga

Sydney Sweeney is launching a lingerie brand, according to sources, which is reportedly backed by Jeff Bezos and Lauren Sánchez, as reported by Fox Business. The actress has spent the past year developing the project, which she considers a personal passion. Ben Schwerin, a partner at Coatue Management and former Snap executive, is reportedly backing Sweeney’s lingerie brand, according to the Economic Times. Founded in 1999, Coatue manages $54 billion in assets and is known for investing in high-profile startups like OpenAI, SpaceX, and xAI, according to The Wall Street Journal. Sweeney has partnered with major global brands, including Kérastase, Bai, HeyDude, and Laneige, during her rise to fame, according to Fox Business. Her appearance at Bezos and Sánchez's June wedding now appears connected to reports linking her new venture to Bezos-backed funds, according to Fox Business.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Sydney Sweeney is launching a lingerie brand that sources say is backed by Jeff Bezos and

00:06Lauren Sanchez, according to Fox Business. The actress has spent the past year developing the

00:10project, which she considers a personal passion. Ben Schwerin, a partner at KOTU Management and

00:15former Snap Executive, is reportedly backing Sweeney's lingerie brand, according to the

00:19Economic Times. Founded in 1999, KOTU manages $54 billion in assets and is known for investing in

00:25high-profile startups like OpenAI, SpaceX, and XAI, according to the Wall Street Journal.

00:31Sweeney is partnered with major global brands such as Kirtase, Buy, Hey Dude, and Lan Age,

00:36turning her rise to fame, according to Fox Business. Her appearance at Bezos and Sanchez's

00:40June wedding now appears connecting to reports linking her new venture to Bezos-backed funds,

00:45according to Fox Business. For all things money, visit Benzinga.com.

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