00:00This line of people in Berlin is hundreds of meters long.
00:04This is the first official shop selling La Bubu figurines in Germany and it's just opened.
00:09Here you can get the extremely sought after stuffed dolls made in China.
00:13Cute, a little mean and often sold out.
00:16Priced 20 euros for these and up to 90 for the large ones.
00:20They're cute and fuzzy and fluffy.
00:22The eyes are like colorful and like glittery.
00:25It depends on the collection you buy and I really like them.
00:29And I have a La Bubu at home but it's fake and they're called La Fou Fous.
00:32So yeah, I want a real one.
00:34They are expensive but I think they're actually kind of weird.
00:43In the store there are not only plush toys.
00:45The manufacturer is using the current hype around the figurines to generate even more sales.
00:51Worldwide there are more than 400 stores of the La Bubu manufacturer.
00:56The German market is one of the most important markets and this year we are currently focusing
01:01on Berlin and of course we are looking forward to bringing more La Bubu stores to even more
01:06cities here.
01:07Unboxing videos are clicked millions of times on social media channels.
01:11It's all about the especially coveted La Bubu's.
01:14These only come in mystery packages and buyers do not know whether they will get a rare edition
01:19of a figure with collector's value or just mass produce items.
01:25The father of all this hype is Chinese artist Ke Xing Lung who designed them.
01:30But how long can a company keep riding this popularity wave?
01:34Oh very long by being creative and always staying in tune with the times.
01:40And right now we are succeeding at that.
01:43These monstrous little dolls could be sold out within a few hours.
01:47Meanwhile Mickey Mouse figures are also creeping into the La Bubu universe for even more sales.
02:00There just are these different types of dolls that have gone into the house possible in the
02:04train in their home.
02:04Let's see how deep it comes.
02:05What can we do toatamenteleLa Bubu design now?
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