The first thing your website needs is sticky navigation. This is when your navigation bar stays stuck to the screen even if someone scrolls. When your menu and contact button are always visible, people don't have to scroll and the way back up just to find your phone number or check another page.
The second thing is a clear call to action. A visible contact form, bold phone number, and a "book now" button stand out. You don't want your customer wondering what to do next. Make it obvious and make it easy. Your website doesn't need to be fancy, it just needs to be functional.
These two small changes can turn casual visitors into paying leads and if you are doing it, chances are your competitors are.
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