📈 AEW’s creative is the best it’s been in years—but can they convert it into business success? Peter Klein delivers an in-depth health check:
The Good News ✅ Storytelling Renaissance: - Logistical and entertaining build to All In - Moné/Storm’s rivalry progression Match Quality: - Consistently delivering MOTY candidates Momentum Shift: - Moving past EVP drama and Death Riders fatigue
Areas for Growth 📊 Attendance/Ratings: - Attendance still makes them look small time Women’s Division: - Moné/Storm shines, but underused talent (Statlander, Bayne) lurks Business Metrics: - Merch/Ticket sales need to match creative quality - Texas test: Can All-In’s live gate prove AEW’s drawing power?
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