Coinbase marketing leader Di Sanborn talks about the appeal of cryptocurrency to the younger generation

Di Sanborn, the head of institutional and developer marketing at Coinbase, said Gen Z and millennials make up about 69% of cryptocurrency owners.

Transcript

00:00Crypto is certainly coming at a time where there is general dissatisfaction with the

00:06current financial system today. My name is Dee Sanborn. I lead institutional and developer

00:11marketing at Coinbase. We conduct research on crypto ownership and we understand that about

00:1869% of crypto owners are across Gen Z and millennial. And 9% of Gen Z, 19% of millennial,

00:26they feel that the American dream is attainable. So that means a vast majority of them believe that

00:33a better financial future is out of reach. And that could be due to high inflation or rising housing

00:40prices or low increases in their wages. Crypto is coming at a point where we can provide better

00:48solutions for them. So whether that's through digital assets and cryptocurrencies, via our crypto

00:53exchange, or it's through, you know, other solutions like stable coins and payments,

00:59where you can send remittances, you can cut down costs, whether you're at SMB, that is able to make

01:06your day to day financial transaction a lot more smooth and convenient. In terms of sentiment,

01:12we've seen Americans embrace crypto as its ability to create better financial futures. And so in the

01:19most recent election, we certainly saw that Americans voted in the ballot box for pro-crypto

01:26policies or policy makers and representatives across both aisles. That would mean that we're

01:32establishing clear rules and regulation so that the industry could flourish. As a brand, Coinbase,

01:39we have six million followers on X and we've got plenty more across the multiple channels that we

01:46operate in. We have a responsibility as a brand with our users, with the crypto community, to really

01:56bring them along and speak to them directly, to build trust and really make sure that they're informed

02:03and aware of what's going on in the industry and how policies and other events might impact what's going

02:11on in their portfolios. We know that millennials and Gen Z make up a vast majority of our crypto

02:17following. So again, we try to address them directly and that might be through education and how you might

02:24think about utilizing crypto. That might be through updates on policy, what's going on with the latest

02:30legislation, how it might impact them. And we also celebrate moments of the community coming together,

02:36whether it's a milestone for Bitcoin hitting all time highs or in the case of celebrating Coinbase

02:43and being inducted into the S&P 500 most recently. We found that by going direct to our user base,

02:51we're building deeper, richer relationships with them and that they are part of the innovation as

02:57industry continues to evolve.