The Bakewell Tart shop relaunch event - video Dailymotion

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Derbyshire Times

6 months ago

The Bakewell Tart shop relaunch event

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00:00My name is Duncan Kirk, myself and my wife Faye own the Bakeful Tart Shop.

00:04Can you tell us more about the refurbishment and what you did and why?

00:08Sure, so what we've done as you see looking through, it opened up quite a lot

00:14so it's given a lot of space back to the customer. The idea or what we want to

00:18achieve is a quick and simple process or option for customers coming to Bakeful

00:25that showcases the food that Bakeful is famous for. So it is the Bakeful pudding,

00:30it is the Huntsman pie, it's the homity pie and obviously on top of all that is

00:35the Bakeful Tart for which we are famous. And what makes your Bakeful Tart unique?

00:41So it's the original recipe. We own the original recipe as part of our

00:46intellectual property. So if you were to buy an imitation in a supermarket or

00:51somewhere else, it's a very different product that you'll get. There'll be

00:55flour in the mix that makes it a cake rather than a tart. We use the original

00:59ground almonds rather than almond essence and obviously the the secrets of

01:04the recipe, some of that we don't share as well. Well as the refit and opening up

01:08the floor space for the customer, there's three other things that are quite key to

01:12what we've done. The first one is if you look over there on the far wall, we've got a

01:17huge map of the world and that is an opportunity for customers to put their mark

01:22in the map of where they're from and when they visited. So we get a beautiful

01:25picture of where Bakeful is attracting its visitors from and all corners of the

01:30world. The second thing we've done is we've launched fully recyclable,

01:36sustainable, environmentally friendly coffee cups. There's no plastic lids, there's

01:40no wax in the making, they're a hundred cent recyclable and that's something we

01:44hope other businesses in Bakeful will do. The third thing we've done is we've

01:48developed a piece of world-leading software for allergens, for people with

01:53allergens and intolerances, so that if they come in and say I'm allergic to

01:57whatever it may be, any particular product whatsoever, it will curate the menu and

02:03give them the entirety of the menu that is safe for them to eat. So whatever your

02:07allergy, whatever your intolerance, we have world-leading software that we've

02:11developed here that will give you a very personalized menu experience.

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