00:00The 7 Most Valuable Brands in 2025, based on the Brand Finance Global 500-2025 Report, are the following.
00:10It's clear that technology companies continue to be the undisputed leaders.
00:15They are not only the companies with the highest market capitalization, but also the most valuable brands in the world, according to Brand Finance.
00:23In fact, technology brands increasingly dominate the global market, thanks to their innovation and the growing dependence of both consumers and businesses on digital products and services.
00:36Furthermore, the vast majority of these top brands are from the United States, which leads the global ranking with 9 of the 15 most valued brands, and accounts for 53% of the 500 global brands analyzed.
00:50The Report 2025 Global 500
00:54The World's Most Valuable Brands is the basis for this information.
00:59Here's my top 7
01:00It's an incredibly recognized brand, with over 80% of consumers familiar with it across surveyed markets, and 45% considering using its products or services.
01:121. Apple
01:13Without a doubt, Apple revalidates its position as the world's most valuable brand.
01:18Brand Finance
01:20Brand Finance values the Apple brand at $574.5 billion, representing an impressive 11% increase from the previous year.
01:29It's an incredibly recognized brand, with over 80% of consumers familiar with it across surveyed markets, and 45% considering using its products or services.
01:40It's reputation is very high, with a reputation score of 7.7, making it the highest reputation brand among consumer electronics brands researched in multiple markets.
01:53It's unique value proposition will continue to be fundamental for its permanence at the top as the company.
02:00Seeks to overcome regulatory challenges and expand into emerging markets and industries.
02:05It leads the market
02:07This is a United States brand
02:092. Microsoft
02:11Occupying the second place, Microsoft is another technological powerhouse.
02:17Its brand value reaches $461.069 billion or $461 billion, showing a notable 42% growth.
02:27Like Apple, it is a United States brand.
02:333. Google
02:34Google
02:35Google remains firm in third position.
02:37Its brand value stands at $412.981 billion or $413 billion, which means a 24% increase compared to the previous year.
02:49As expected, it is a United States brand.
02:524. Amazon
02:54This retail and technology giant is in fourth place.
02:57Its brand is valued at $356.385 billion or $356.4 billion, experiencing a 15% growth.
03:08It is another one of the major United States brands.
03:125. Walmart
03:14Walmart has made a significant leap.
03:16It moved up one position, surpassing Samsung Group, to enter the top five.
03:21Its brand value amounts to $137.182 billion or $137.2 billion, with a significant 42% increase.
03:34It is, of course, a United States brand.
03:376. Samsung Group
03:39Although it was surpassed by Walmart.
03:42Samsung Group remains one of the world's most valuable brands, holding the sixth place.
03:48Its brand value is $110.593 billion or $110.6 billion, and it has seen an 11% increase.
03:58It is the main South Korean brand in the ranking.
04:017. TikTok Douyin
04:04This Chinese brand remains in the seventh position, the same it held in 2024.
04:10Its brand value is $105.789 billion or $105.8 billion, with a 26% increase.
04:20It is one of the four Chinese brands in the global top 15.
04:24The value of these brands is estimated using Brand Finance's royalty relief approach,
04:30which calculates how much it would cost to license a brand without owning it.
04:34By evaluating its future revenues and establishing a royalty rate.
04:397.
04:55언izione
04:568.
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