00:00Closing a single road or station for a day can have a ripple effect across the entire transport
00:12network. What are the alternate options? How many passengers use what route? When and why?
00:19Transportation agencies have access to an ever-increasing wealth of data but often
00:25struggle to turn it into actionable insights. Data analytics has become an
00:30essential part of every decision makers toolbox which is why Qubic has teamed up
00:35with Microsoft to create Qubic data management and analytics platform. Qubic
00:40has been leading the transformation of mobility technology for over 40 years
00:44producing billions of data points for our global customers. We pioneered in the
00:49transportation industry. Now we're reinventing it. By fusing siloed data DMAP
00:58delivers the more meaningful citywide view with analysis tools for the entire
01:03transportation landscape. A city's transport network is more than just road networks
01:09and public transport. By enhancing transport feeds with insights from weather,
01:13socio-economic data, emissions and third-party services. DMAP gives a more
01:19holistic view of the entire mobility network. Whether the goal is to optimize
01:24network capacity, manage new mobility providers, encourage sustainable transport
01:30modes or ensure equitable access. DMAP empowers agencies to make decisions that
01:37ensure the best outcome for their city. Within a single system you can generate
01:41real-time insights. Removing the need for manual number crunching so you can
01:46focus on what matters most, your customers. Learn more about DMAP and make
01:51your data work for you.
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