00:00You don't need to be creative to come up with creative ideas. You just need this one trick.
00:04Most people think creativity is about having some magical talent, but the truth is great ideas come
00:10from one simple process, combining old ideas in new ways. Let me prove it. Steve Jobs didn't
00:15invent the touchscreen, the phone, or the internet. He just combined them into the iPhone. Shakespeare?
00:21He borrowed plots from old stories and made them better. Even Einstein built on existing physics
00:26theories to come up with relativity. So how do you do this? Here's the trick, idea stacking. And
00:31here's how it works. Step one, absorb relentlessly. Read, watch, listen. Fill your brain with diverse
00:39knowledge. The more raw material you have, the easier it is to connect dots. But before you start
00:44absorbing with diverse ideas, you need to start creating, even if it's something basic. Because
00:48there is literally no point if you don't create and just absorb mindlessly. Step two, write down
00:54interesting ideas. It doesn't matter if they seem unrelated. A marketing concept, a science fact,
00:59a personal insight, log everything. Step three, find unexpected connections. Ask, how can I mix
01:05these? What happens if I apply this idea to that problem? And that's where innovation happens. For
01:11example, James Dyson took the concept of a vacuum cleaner and combined it with the mechanics of
01:15industrial cyclones to create the first bagless vacuum. See the pattern? Creativity isn't about
01:21originality. It's about recombination. But what is the best part? You don't need to wait for
01:26inspiration. Just keep stacking ideas and look for overlaps. You can literally try right now.
01:31Let's say, for example, you want to record a podcast. Okay, where do most podcasts get recorded?
01:37In a room, right? And let's say where people mostly make their vlogs or touch grass outside,
01:42right? I've never seen someone doing a podcast outside in a forest or in ruins. Well, there might be
01:48someone that I don't know of, but my point is you don't require talent. You just need a system that
01:53works. That's all there is to it. No special talent, just a method that delivers results.
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