00:00It's Benzinga bringing Wall Street to Main Street.
00:02Olympic gold medalist Sha'Carri Richardson has joined women-focused athletic startup Athlos
00:06as owner-advisor, according to Benzinga.
00:09She is stepping into a leadership role as the company prepares to launch a multi-city,
00:13team-based league in 2026, Rogers reports.
00:16Founded by Reddit co-founder Alexis O'Hannon, Athlos debuted in 2024 as a standalone track
00:21meet and aims to reimagine women's track and field as a season-long entertainment product.
00:25Joining Richardson is co-owners of fellow Olympians Tara Davis-Woodhall and Gabby Thomas.
00:30Athlos chief media officer Caleb Green said the company is building the league around athletes
00:34with input from the advisory group shaping its development.
00:37Reuters reports that Athlos uses athletes' co-ownership and revenue sharing to boost visibility
00:42and earning potential for women athletes outside traditional models.
00:46For all things money, visit Benzinga.com slash GSTV.
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