00:00Welcome to Ms. Mojo, and today we're counting down our picks for the most
00:10buzz-worthy Latinx musicians who deserve a spot in your playlist.
00:2110. Rosalia
00:23It hasn't been long since the world-famous Biscochito singer
00:27entered her second decade as a musician, and she has already achieved unprecedented levels
00:33of success. Rosalia's contribution to not just Spanish pop, but pop music in general,
00:39is undeniable. The former musicology student is known for the innovative fusion of genres,
00:49such as flamenco, hip-hop, and reggaeton, in her music. However, don't mistake this variety for
00:55a lack of identity. Rosalia has a solid signature style, and she manages to cohesively incorporate
01:08her experimental streak into the same. Her unique artistry has even won her several awards,
01:14including Grammys and Latin Grammys alike. Needless to say, Rosalia is well on her way to attaining
01:20legend status.
01:289. Grupo Frontera
01:30From wedding gigs to Billboard fame, this group has come a long way. Grupo Frontera is widely
01:42recognized as one of the most influential acts representing regional Mexican music on the world
01:47stage. While the band has TikTok to thank for their breakthrough, it is their unmatched energy,
01:59emotionally resident cumbias, and striking stage presence that contributed to their lasting success.
02:05Collaborations with Latin pop stars like Bad Bunny and Maluma helped them enter the mainstream,
02:11as they dominated airwaves with their addictive beats, boasting the perfect blend of tradition and
02:16trendiness. Grupo Frontera is destined for greatness.
02:36This Dominican songbird's rise to fame has been an inspiring journey for dreamers all over the world,
02:42especially women. Natty Natasha honors her roots by integrating Dominican musical styles like bachata
02:48and merengue with her unique pop sensibility.
02:58Her raspy tone, combined with the high technical quality of her vocals, makes for an alluring musical
03:04experience. As a bonus, the Me Gusta songstress is an icon of female empowerment and has spoken out about
03:11the need for greater representation of women in the Latin music scene. Toward this end, her first ever
03:17album, Illuminati, featured her fellow female contemporaries, Anita and Kenny Garcia. Go girl power!
03:24Number 7. Catriel and Paco Amoroso
03:33Get your daily dose of trap and hip-hop from this Argentinian duo, and you'll never be disappointed.
03:45Catriel and Paco Amoroso shot to fame after a viral Tiny Desk Concert performance.
03:54In addition to their distinct musical style, their playfulness and sense of humor caught the
04:03attention of fans worldwide. However, Catriel Guerrero and Ulises Guerrero, who make up the duo,
04:10don't just make art for the laughs. They address serious issues like the price of fame and self-doubt
04:15in the record Papota, all while maintaining their classic wit. So, in essence, Catriel and Paco
04:21Amoroso's music is perfect for vibing the night away, but it also leaves you thinking.
04:33Number 6. Carol G. Every music industry has key figures who are lauded for laying the foundation
04:39for global expansion. Carol G. is one such pillar for the Latin music world.
04:51In her illustrious career, the bichota performer has bagged a whopping 11 Guinness World Records
04:57with her music, alongside other prestigious accolades, including a Grammy. She's worked with
05:02mega stars like Shakira and Nicki Minaj, and was named Woman of the Year by Billboard in 2024.
05:16Her meteoric success comes as no surprise, though. Carol G.'s brand of pop, distinguished by her take
05:23on reggaeton and urbano, has always been unbelievably catchy, authentic, and easy to identify with.
05:29As Carol G. continues her quest for world domination, we'll keep jamming to her anthemic tunes.
05:43Number 5. Peso Pluma. When it comes to corrido, doble pi is your man.
05:48Peso Pluma grew up listening to the genre and naturally took to it when he was carving his sonic
06:02aesthetic. Although he counts rappers like Drake and 21 Savage as major influences on his musical style,
06:08what Peso Pluma does is something only he can do. No matter where he is in the world,
06:13when he gets on stage, greeted by a rapturous audience, it is his heritage that is celebrated.
06:26To him, regional Mexican music is no longer a local deal. So, he is determined to ensure that
06:32the genre is given the respect it deserves as a global phenomenon. He has not only succeeded,
06:37but also paved the way for artists to come.
06:46Number 4. Grupo Firme. A rags to riches story never fails to tug at our heartstrings.
06:51The musical collective Grupo Firme has cemented their place in the pop landscape with their
06:56refreshing rendition of Sinaloan music. However, their humble beginnings were in Tijuana, where they
07:02played for anyone who asked. Things have obviously changed for the better, but their passion remains
07:15unwavering. Today, Grupo Firme's concerts are famed for their elaborate production value,
07:21festive ambiance, and exhilarating energy. There are no metaphorical barriers between the artists
07:35on stage, who exude star power, and the fans looking up at them with adoration. Instead,
07:41everyone joins in to revel in the richness of Mexican culture. This is musical history in the making,
07:47and fans are an integral part of it.
07:57Number 3. Anita. The queen of Brazilian pop needs no introduction. Anita is the definition
08:04of a true international superstar.
08:06The chart-topping hitmaker sings in several languages, like Portuguese, Spanish, English,
08:18Italian, and French. She gave renewed impetus to the funk karaoke scene, and dabbled in K-pop with her
08:25Tomorrow By Together collaboration track, Back For More.
08:28The powerhouse even made the Time 100 next list in 2021, and is highly sought after for brand deals.
08:42At the same time, Anita is also a role model through and through, and has earned praise for
08:48her philanthropic work. She advocates for the welfare of the LGBTQ plus community, being bisexual herself,
08:55and has spoken out for women's reproductive rights too. Now, that's what we call a complete package.
09:09Number 2. Javi. The power of social media propelled this rising star to the pop stratosphere.
09:15Favored by TikTok's algorithm gods, Javi's music went viral, soundtracking countless posts on the platform.
09:26Billboard recognition followed as his songs La Victima and La Diabla debuted in the Hot 100 chart,
09:33announcing a grand start to his career. Thanks to his talent, this success was far from short-lived.
09:38Javi's modernized version of sirenio music captivated listeners across the globe and of all ages.
09:52His discography is both intentional and influential in its representation of his Mexican background,
09:58and definitely deserves more attention.
10:00Before we unveil our top pick, here are a few honorable mentions.
10:11Rao Alejandro. This Puerto Rican artist has impeccable range.
10:23Kenya Oz. Her journey from influencer to pop star is noteworthy.
10:27Kenya Oz. Milo J. Despite his young age, the up-and-comer has built a solid fan base.
10:46This band knows how to get a crowd hyped.
10:48Maluma. His versatility is as extraordinary as his charm.
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11:19Number 1. Becky G. Not all pop phenoms are overnight successes.
11:24Becky G started her music journey young and developed a knack for songwriting at the age of 11.
11:30As she grew older, she channeled her creativity toward her YouTube channel,
11:34where she released cover songs.
11:43She was discovered through this content and was soon able to make her own music.
11:47However, instead of instant fame, the LA native's popularity grew steadily over time
11:52and eventually led to her big break with the song Shower.
12:03She went from Latin famous, in her words, to a major sensation.
12:08High profile collaborations with artists like Karol G and BTS' J-Hope also added to her global influence.
12:15As a rapper, singer, and dancer, she's now a triple threat coming for the pop throne.
12:26Which Latin artist is the best at live performances? Let us know in the comments.
12:45Are you doing?
12:46Are you doing?
12:49Director ornaments like Karol G. But as a rapper, she's now been exposed.
12:49And so she hasn't explained to her, and then she shows us how you monitor her ATT.
12:52You've definitely thought about her being in the back and did her INDIVIDUAL.
12:54And now they get ready to read about the songwriting,
12:55and slowly unmute her, the man in the back.
12:56All right, let's go.
13:06That makes me happy about the songwriting of Hatette.
13:10We know her so often that we have got a 만chlagen,
13:11but her friend won't ever sing and objective.
13:14It's just so lovely that we had been through.