Apple Has 'At Least Two Years' Before Losing Customers Despite Its Several AI Missteps, Says Gene Munster

Apple must act swiftly to define its AI future, according to Deepwater’s Gene Munster, who said the company has a two-year window to retain user loyalty and meet rising expectations. In a post on X on Tuesday, Munster expects Apple’s WWDC to focus on software updates, not AI breakthroughs, potentially raising investor concerns. He contrasted Apple’s flat $11 billion annual capex with rivals like Amazon, Google, Meta, and Microsoft, which are expected to triple AI investments to $77 billion by 2025. Munster stressed that Apple must boost spending to control features and privacy by developing its top-tier AI model. Munster said current AI devices lack compelling features to draw Apple users away, though the Ive–Altman AI device expected in 2026 could change that.