00:00Do you know the first film to win at the inaugural Cannes Film Festival?
00:04Back in 1946, Neachan Agar, a fiery Indian tale of class struggle and defiance,
00:09snagged the grand prize, Pamadur.
00:11Fast forward to Cannes 2025, what to expect, you ask?
00:15Cinema? Sure, kind of.
00:17Content? Oh, absolutely.
00:19Chaos? Bet on it.
00:21Picture this.
00:22Indian model Ruchi Gujar struts him,
00:25dressed like she's headlining a shadi.
00:27Her plus one, a dazzling Prime Minister Narendra Modi pendant,
00:32swinging in full glory.
00:33And the Gen Z verdict?
00:35She's serving Kanyadan Couture TM.
00:38Then there is Urvashi Rotela,
00:40the red carpet's unofficial landlord.
00:43No screening, no films, just vibes.
00:46And a vlog.
00:47Joining the influencer invasion,
00:49Masumi Nawala, Parul Gulati, Sakshi Sinwani, Sarah Sarosh,
00:55armed with brand deals.
00:56Stylists on speed dial and content contracts that scream ROI,
01:01return on investment.
01:03But hold up, how do you even get on the Cannes red carpet?
01:06A film festival, you say?
01:08Well, here's the tea.
01:09Courtesy of journalist Aishwarya Subramanian's Instagram expose.
01:13Brute, Cannes' official media partner,
01:16hands out the red carpet access.
01:18A one-off ticket, 30 lakh.
01:19Agency snagged bulk deals, dropping it to rupees 10 lakh a pop.
01:24Influencers?
01:25They are the ROI jackpots.
01:27So when you see someone with zero film credits,
01:30rubbing elbows with Juliet, Binnock,
01:32it's not very dust.
01:34It's media strategy.
01:35Cue the outrage.
01:37Influencers at a film festival?
01:38But comedian Veerdas had a hot take.
01:41Cannes 2025 even tried a decency clause to tame the chaos.
01:46Spoiler, not everyone got the memo.
01:48But the likes?
01:49They rolled in.
01:50Enter Aishwarya Rai Bachchan.
01:52Ivory sari, a vermilion sindoor,
01:55a vision of timeless grace.
01:57Some saw it as a nationalist flex amid India's recent military moves in Pakistan.
02:02Others just saw a queen.
02:04Interpretations are up for grabs.
02:06Actress Aditi Rao Hydri followed the suit.
02:09Same sindoor, different swagger.
02:11But beyond the bridal glow and viral reels,
02:13actual films snuck into the spotlight.
02:17Neeraj Gayawan's Homebound,
02:19In Uncertain Regard,
02:20Satyajit Ray's 1970 classic Aura Neer,
02:23Dendratri,
02:25Still Timeless,
02:26Anupam Kheer's Tanvi the Great,
02:28A Doll Made Up of Clay by SRFTI Students,
02:32Charak by Shila Ditya Maulik,
02:34backed by Sudipto Sen.
02:35Last year, Pail Kapadia made history.
02:38Her film, the first Indian in Palmadore competition in 30 years.
02:41India's Kaan's legacy from Chetan Anand's protest movies
02:45to Ghayawan's raw storytelling is as rich as ever.
02:48But Kaan's 2025?
02:49It's not just auteurs and outhouse anymore.
02:52It's the red carpets as runways,
02:54influencers as accidental diplomats,
02:57and angles fine-tuned for the algorithm.
02:59So here's to Kaan's,
03:01where cinema reigns,
03:02content slays,
03:03and everyone's dressed up for the gram.
03:06Art,
03:06commerce,
03:07clout,
03:08why pick one when you can nail them all in a single reel?
03:10Thanks for this,
03:13Wednesday.
03:13Thank you
03:16for listening.
03:16Bye.
03:17Bye.
03:18Choically,
