00:00the
00:14Honey
00:16Where's Andrew? He's playing Nintendo. He'd better unplug the system
00:21There you are Andrew. Come on, let's go
00:23Dad, wait! I'm about to work!
00:25We gotta go buddy. Come on, come on
00:27Dad! Dad! Dad! Dad!
00:29Champa's waiting for us. Everybody's waiting for us. Come on, let's go. The bus is coming. Come on.
00:32The secret to Nintendo's success lies in bringing arcade game quality into the home.
00:39Taking it out of the home is another story.
00:48You can take it to the lake.
00:52You can take it on a date.
00:54You can take it to a boring picture show.
00:59You can take it to the game.
01:02You can take it on a plane.
01:07You can take it anywhere you wanna go.
01:11You can take it anywhere you wanna go.
01:12Go! Go! Go! Go! Go! Go! Go!
01:15With the power of the NES right in the palm of your hand.
01:20Game Boy, the state-of-the-art compact video game system for portable handheld video action.
01:27Completely self-contained, Game Boy features patented Nintendo controls, a cross-key joystick, A-B start and select buttons, screen contracts, and volume controls.
01:40Powerful CPU and microprocessors allow complex scrolling backgrounds, hundreds of images, and exciting play.
01:48Digital stereo sound with personal earphones, battery, power indicator, Tetris game pack, and exciting video link cable.
01:57The video link cable allows simultaneous multiple player head-to-head competition with Tetris and other video link game packs.
02:05Accessories include an AC adapter, rechargeable power pack, and carrying kits.
02:10And the beauty of the system is that once you own Game Boy, you can change games as often as you like simply by replacing the game packers.
02:20All this in a package that goes everywhere.
02:24And you can count on seeing Game Boy everywhere you look.
02:28Our multi-faceted $15 million marketing support plan ensures that in the second half of 1989, everybody who knows about Game Boy will know about Game Boy.
02:39That's nearly 19 million NES owners waiting to get their hands on this electronic mark.
02:45They'll see it via an independent company campaign for hardware and software.
02:51They'll read about it in Nintendo Power Magazine.
02:55They'll hear about it via Nintendo's player support program, including games on their line, with over 100,000 calls per week.
03:04And they'll discover Game Boy themselves at World of Nintendo, where they'll find state-of-the-art in-store support with a full array of merchandising displays and fixtures.
03:16A web of excitement is building up behind Game Boy.
03:21Climb on board, and you won't miss the ride to the next generation of video players.
03:26Here today, in Game Boy from Nintendo.
03:30from Nintendo.
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