00:00Look, for as long as I can remember, I have watched the HR community battle for their seats at the executive conference table and their offices in the C-suite.
00:09They've stressed their value as strategic contributors, and unfortunately, in far too many organizations, that message has fallen flat and their roles continue to be viewed in terms of rules, regulations, and compliance responsibilities.
00:21With C-suites looking to offload rules, regulations, and compliance functions on outsourced services and AI, HR executives need to find a much better way to showcase value to their organizations that are greatly in excess of their salaries.
00:37Why?
00:37So they are no longer viewed as costs that need to be cut, but rather as assets that bring exponentially more value to their organizations than what they're paid.
00:46Assets get invested in and retained.
00:48In other words, they get job security raises and promotions.
00:51Costs get cut.
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