A hotel has been renamed the ‘Keep Go-Inn’ to inspire marathon runners

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A hotel has been renamed the ‘Keep Go-Inn’ to inspire thousands of London marathon runners to keep up their pace at a tricky part of the course.  The Premier Inn in Canary Wharf, Westferry, has changed its name to encourage the athletes make it to the finish line.  Participants will get the boost of encouragement just as they approach the Limehouse Tunnel, as well as when they come out the other end.  It comes after a poll of 457 people who have run the marathon found 43 per cent cite the section around the east of the city, between miles 15 and 21, as one of the hardest parts.

Transcript

00:00Today we're hosting the London Marathon and we have a new name, Keep Going, to

00:19encourage all the runners and support them while they pass near to the hotel.

00:25We're super proud of our strong relationship with Great Ormond Street

00:29Hospital charity and we have seven runners running from Premier Inn for the charity today.

00:37Our hotel here called Keep Going is positioned quite late in the race. Following some research

00:43we found that this part of the race can be very difficult for runners so when runners do run

00:48past in that difficult time they will have that little bit of encouragement from Premier Inn to show our support.

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