Temu Slashes U.S. Ad Spending After Trump Tariffs, App Store Rank Dives

Benzinga

Temu has slashed U.S. ad spending following President Donald Trump’s steep tariffs on Chinese imports, according to CNBC. Temu’s App Store ranking has dropped sharply, with downloads falling over 60% and paid web traffic down over 75% in the past week. Ads that once dominated Google and Facebook have vanished, and the app has fallen from the top 10 to 69th among free U.S. apps. The Chinese discount retailer has significantly reduced its U.S. ad spending on Meta platforms while continuing to run many ads internationally.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Timu has slashed U.S. ad spending,

00:04filing President Donald Trump's steep tariffs

00:06on Chinese imports, according to CNBC.

00:09Timu's app store ranking has dropped sharply,

00:11with downloads falling over 60%

00:13and paid web traffic down over 75% in the past week.

00:17Ads that once dominated Google and Facebook have vanished,

00:19and the app has fallen from the top 10

00:21to 69th among free U.S. apps.

00:24Chinese discount retailer has significantly reduced

00:26its U.S. ad spending on made-up platforms

00:28while continuing to run a large number of ads internationally.

00:31For all things money, visit Benzinga.com slash GSTV.

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