Temu Moves To Reclaim U.S. Market Share Lost After Trump’s Tariffs And Falling Sales

Temu is slashing prices to win back U.S. shoppers after Donald Trump’s tariff changes battered its business and sales plunged over the summer. Bloomberg data shows at least two dozen of Temu’s best-selling products are down an average of 18% since April, with some cut by as much as 60%. Temu pulled back from the U.S. after tariff changes, with sales plunging over 30% in June and continuing to fall more than 10% in July and August. Temu parent PDD Holdings reversed course in the U.S., scrapping import fees and offering deep discounts to compete with Shein’s renewed growth despite higher prices. The company has also ramped up advertising and is working to rebuild its logistics network with third-party couriers to improve delivery and warehouse options.