The.Apprentice.2025.S19E12
Category
🛠️
LifestyleTranscript
00:00This remains one of the toughest processes around.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:10Battling to become his business partner.
00:1318 ambitious entrepreneurs.
00:16Let's go!
00:16Ah! I've pulled my shin!
00:18Action.
00:19It's a deal worth fighting for.
00:21Yes, come on!
00:22Please let me finish talking.
00:23Guys, this is absolutely mental.
00:25We're going to get nothing done if we speak to each other like this.
00:2718 candidates.
00:28We just don't want it looking like poop.
00:3112 tough tasks.
00:33That's the biggest load of garbage I've ever seen.
00:35Oh, no, are you joking?
00:36No, I'm not joking.
00:38One life-changing opportunity.
00:40You're fired. You're fired.
00:42This is bloody shambles. You're fired.
00:52Previously.
00:54They dig up all of your skeletons.
00:55Candidates were cross-examined.
00:58I thought it'd be quite funny.
01:00Does it really feel like fun right now?
01:02Proposals picked apart.
01:04This business plan is a car crash.
01:06It's so unrealistic as to be just nonsensical.
01:10And in the boardroom.
01:12I've got no confidence whatsoever.
01:15Amber Rose's bubble tea business burst.
01:18You're fired.
01:18Chisola's app crashed.
01:21I don't get it.
01:22So it is with regret that you're fired.
01:25And Jordan's journey came to a close.
01:28You're here too early, mate.
01:30That's the problem.
01:31And so it is regretful that you're fired.
01:34Now Dean and Anissa go head-to-head.
01:37We're in the final.
01:39Well done, Anissa.
01:41In the battle to become Lord Sugar's business partner.
01:445am for the finalists.
01:55Hello.
01:56Hello.
01:56One last task.
01:58Lord Sugar would like to meet you at the Honourable Society of Lincoln's Inn in central London.
02:03The cars will be outside in 20 minutes.
02:06Honourable Society of Lincoln's Inn.
02:09We better get ready there, man.
02:10Yeah, good luck.
02:14This experience has broke me and then remade me.
02:19It made me realise I've got emotions in me that I never knew were there.
02:23I'm obviously not only here for myself.
02:25I'm here for my wife and kids.
02:27The company I've got, I've worked so hard to get it where it is.
02:31Everything is right in the next two days.
02:33It's crunch time.
02:35I came into this process being confident that I can win it.
02:39There's been a lot of mistakes, a lot of lessons.
02:42But I didn't regret any of it because I've now become a much stronger businesswoman because of it.
02:47If I won this investment, my whole life would change.
02:50It has the potential to make millions and that can change my life, but also everyone around me.
02:55Central London.
03:12The Honourable Society of Lincoln's Inn.
03:16Training Britain's barristers since 1422.
03:20Good morning.
03:35Good morning, Lord Sugar.
03:37Lincoln's Inn is one of the four inns of court dedicated to the development of some of the country's finest legal minds.
03:45These are people that argue their case day in, day out.
03:50And that's exactly what you need to do if you want to win my £250,000.
03:57So for your final task, I want you to launch your businesses.
04:01You need to create a new brand for your company and produce an advertising campaign.
04:07And then you'll pitch your business to me and a room full of leading industry experts.
04:12Afterwards, we'll meet in the boardroom where one of you will become my new business partner.
04:21There's a lot to do, so I've organised a few familiar faces to help you out.
04:26Well, welcome back, ladies and gentlemen.
04:47So to be fair, I'm going to flip a coin.
04:49Whom am I going to ask first?
04:50Ladies first.
04:51Ladies first.
04:52Heads or tails?
04:53Heads, please.
04:54Heads, it is.
04:55So your first choice, who would you like?
04:58Er, Gisela.
05:02Oh, do you look great.
05:03Dean?
05:04Come on in, Liam.
05:05Oh.
05:06First time we get to work with each other, eh?
05:08We're proud of you, bruv.
05:09Well done.
05:10Thank you, man.
05:11Um, Amber Rose.
05:15Jordan?
05:19Frederick?
05:20Mia?
05:24Emma?
05:28Emma?
05:33Johnny?
05:37Malika?
05:41Save the best to last.
05:42Nadia?
05:43Thanks, Dean.
05:45You all right?
05:45What's up, dear?
05:48Right.
05:49Anissa, pizza is a crowded market, and food companies go bust every day.
05:55So you need to prove to me that your business can stand out in the face of tough competition.
06:02Dean, I'm sure air conditioning makes you a solid living.
06:05What I want to know is if you're offering me a scalable proposition.
06:10Well, good luck to you both, and I'll see you in a few days' time.
06:14Off you go.
06:15Thank you, Roger.
06:19Two days to turn plans on paper into budding businesses.
06:24Dean, I'm so pleased to see you all.
06:26Welcome back.
06:28Getting a taste of Anissa's ambitions.
06:30I'm so excited to try these pizzas.
06:32I've heard they're five stars.
06:33The rest of her team.
06:36So this is chicken tikka masala one.
06:38Wow.
06:40Oh, that's wonderful.
06:42So nice.
06:42So lovely.
06:45The current operations is in the kitchen of my dad's restaurant.
06:49So the way I want to expand is through dark kitchens.
06:53So what a dark kitchen is, it's essentially a takeaway without a front.
06:56So these are delivery-only models.
06:59So some of the feedback from Lord Sugar is, how am I going to stand out on a crowd market?
07:04So what I want to be known as for this brand is the pioneer of Indian-style pizzas.
07:08So that's the plan going forward.
07:11Any questions?
07:14Honestly, it's banging.
07:16Like, it tastes so good.
07:21Across the hall, the main question from Lord Sugar was, how are you going to scale up your business?
07:26Breezing through the details.
07:28I need engineers, more vans, more tools.
07:31Aircon superfan.
07:32Dean.
07:34Air conditioning is a source of heat pump.
07:37Basically, getting rid of the air outside and bringing it in inside, but there's no transition.
07:42And this is air conditioning talk.
07:43Right, it's a sealed system.
07:44It compresses the gas, pumps the refrigerant around the system, and that's what it does.
07:47It recirculates the air within the room.
07:49That's why it's conditioning the air.
07:51Air conditioning.
07:52Getting all this, Johnny, yeah?
07:53Yeah, I'm getting all this.
07:55Air conditioning.
07:57I'm very passionate about it.
07:58It's not the most glamorous thing in the world, but I think it's sexy, so I've just got to make it sexy.
08:05One team will be creating the brand.
08:07I'll be on that team with Chisola and Emma.
08:10Slicing up her supporters.
08:12And the other team will be making the TV ad.
08:14I know, Amber Rose, you have experience making videos.
08:16I think you'd be a great sub-team leader.
08:18I would be on it.
08:19Pizza Pro and Nisa.
08:22Like, what are your thoughts on the advert?
08:24I don't want it to be too gimmicky.
08:25So the TV ad really needs to focus on what we're all about.
08:29Takeaway focus.
08:30It's not an eaten restaurant.
08:32It's going to be on the delivery apps.
08:33I think in terms of location, choose a space that looks like someone's house.
08:38Does that make sense?
08:38Yeah.
08:39With the TV ad, I'm very clear on what I want our end goal to be.
08:43This is my business.
08:44I'm hoping the team also understand and get on board as well.
08:47So is everyone clear on what the concept is and the idea?
08:50Yeah.
08:50Amber, I fully trust you as sub-team leader.
08:52No pressure.
08:53No pressure.
08:53I was going to say.
08:54Nadia, I'd like you to go with Liam and Mia and do the TV advert.
09:00Yeah, sounds fun.
09:01Conditioning his crew.
09:02So Liam, I'd love for you to be a sub-team leader.
09:04I'm more than an athlete.
09:05Dean.
09:07Guys, with the advert, I want people to know that air conditioning is not a luxury anymore.
09:12It's an essential.
09:13It's not that expensive to buy.
09:15It can all be controlled by your phone.
09:16It tells you the room temperature.
09:18It tells you the pollution in the air.
09:19People need to understand how quick it is to cool a room.
09:23Do want to get that point across.
09:25It's a fan only.
09:26If you did want it to be just a fan.
09:27It's also got a dehumidifier on there.
09:28Hay fever sufferers.
09:30Cleans the air.
09:31All this stuff is cheap to run.
09:32It can be installed quickly.
09:34No mess.
09:34So if you're doing the advert, you could be mentioning all these things.
09:39There's a lot of information that Dean wants us to cover in the video.
09:43So my concern is making sure we hit the brief as much as we can without making it boring.
09:48People think that it only does cooling.
09:50Not a lot of people know that it does heating as well.
09:53All right, sweet.
09:54That makes sense.
09:54We just need to get the points across that I'm basically trying to get across.
09:58Let's do it.
10:00Let's get out of here.
10:01Good luck, guys.
10:0111 a.m.
10:06Today, half of each team will turn out TV ads.
10:09There's a lot he wants to get across.
10:11Yeah.
10:11We need to be really strategic in terms of what are going to be the most useful pieces of information.
10:15Yeah.
10:15Yeah.
10:16While the finalists build their brands.
10:19I'm so buzzing that you're in the final.
10:21Congratulations.
10:22Honestly, your pizzas taste amazing.
10:24Thank you, girls, so much.
10:25I love the energy.
10:26This is a no-brainer.
10:27Yeah.
10:28Get the investment right now.
10:31Central London.
10:35The main thing is the fact that AC can heat up homes.
10:38Obviously, a lot of people just associate it to cooling.
10:41Flipping the focus of Dean's campaign.
10:43So, I think a bedroom would be a good location.
10:46You're already in there.
10:46You're cold.
10:47Core is freezing in here.
10:48Liam airs his ad idea.
10:51You're going to say, I turned on my heating ages ago.
10:54It should warm up in an hour or so.
10:56And then you could say, really, my air conditioning heats my home in minutes.
11:00And you say, air con, that usually cools it down, doesn't it?
11:03And you could say, actually, air con heats up and cools down whilst cleaning and conditioning
11:07the air.
11:08Don't you think it's just a little bit, like, no disrespect, like, a little bit boring?
11:12How can we make that fun?
11:14With air con, we're trying to show people it can do heating of the property.
11:18Yeah, but can we do that, like, in just maybe another way?
11:21Instead of saying, oh, it cools, it warms, it does this.
11:24Just something fun somehow.
11:26I hear what you're saying, but I feel like we just crack on with the message.
11:29OK.
11:32Who wants to watch such a boring ad?
11:35Like, you've literally got ten seconds to get people engaged.
11:38And if it's not caught them within that instance, they're just going to switch the channel over
11:41and not be interested in it.
11:43At the end of the day, we need to be getting the key information that Dean wants in there
11:46about air conditioning and his phone, do you know what I mean?
11:50Yeah.
11:54On the other team...
11:55Maybe we should get a bit creative with this.
11:58Yes.
11:58How about two friends at a football match?
12:01Thinking outside the pizza box.
12:03After the game, they're both starving.
12:05One wants a pizza, one wants Indian.
12:07Frederick.
12:09Yeah, like, we could start off.
12:10Have you ever wondered what would happen?
12:13Your two favourite teams...
12:14Oh!
12:15Fused together!
12:16Yes!
12:16Yes!
12:17Love that.
12:17That's a good opening night.
12:18That's really, really good.
12:19We could say, oh, that match was so good.
12:23Do you know what?
12:23I'm really hungry.
12:24And they'd be like, should we go for an Indian?
12:25I'm like, no, should I go for a pizza?
12:26No, I'll go any time.
12:27I'll just get a pizza.
12:27Do you know this place needs curries on a pizza, so we don't even need to choose between us.
12:32I thought we could only be one winner, but with our pizza, we can have two winners.
12:36Yeah!
12:37Yeah!
12:38That's it.
12:39That's it.
12:40I got it.
12:41Yeah?
12:42I feel like it's a very creative idea.
12:44I feel like it's a very fun idea.
12:46British people love football.
12:48British people love curry.
12:49British people love pizza.
12:50So, ultimately, it is a winning combination.
12:53We've actually come up with a masterpiece here.
12:55I think Anissa will be really happy with it.
12:57I agree.
12:58Love it.
12:59I love it.
13:02Midday.
13:04Hello.
13:05At creative agency, Isabel.
13:07I want it to be very clear straight away what the brand's about.
13:11Chewing over names for her fusion concept.
13:14You see the name, and you know it's Indian-style pizzas.
13:17Anissa's Pizza Posse.
13:20So, does anyone have any name ideas?
13:22Erm, spice and slice.
13:25Mmm.
13:26They need to know it's Indian-style pizzas.
13:28I had slice of India.
13:30It's too Indian, in a way.
13:33Hmm.
13:34What about something around authentic Indian pizza?
13:37Like, something around that?
13:38The only issue is the chicken tikka masala is actually Indian.
13:40It's not authentic.
13:41Yeah, yeah.
13:42I want it to be more, like, catchy.
13:44Fusion spice.
13:45Mmm.
13:46We need to have the pizza part definitely part of those.
13:49Yeah.
13:50Fusion spice could be anything.
13:51Okay, yeah.
13:52Hmm.
13:53Er...
13:56Chazola and Emma are really trying hard,
13:59but Anissa, because she's so passionate about making it right,
14:02she's shutting down the creativity.
14:04She's got to let loose a bit and come up with some new ideas
14:07that's really going to stand out in a very competitive market space.
14:10What about pizza, Indiana?
14:12I think Indiana is, like, the Italian word for India.
14:16People won't understand it.
14:17I need it to be understandable straight away.
14:19Mmm.
14:23I've been thinking about this for years.
14:25It ain't just, like, come down to this now.
14:27Domestical.
14:28For Dean, name ticked off.
14:30This is the target that I actually want to aim for.
14:33Okay.
14:34Domestic installations.
14:35Next, lock down his logo.
14:38Can we get this domestic in the lighter blue?
14:42Domestical.
14:43I don't...
14:45My biggest concern would be that, you know,
14:47we're talking about just doing domestic homes.
14:50Are we blocking ourselves off from commercial?
14:5390% of my work is domestic,
14:56and if I'm including that within the name,
14:58I think it fits quite well.
14:59Mm.
15:00Should we maybe get a roof on there?
15:01Er, yep.
15:02To go across the top.
15:03So you're not worried about kind of shutting yourself off
15:05from a big part of the air conditioning market?
15:07No.
15:08For me, the domestic market is the one to target,
15:11and domestic cool is way forward.
15:13Mm.
15:14Can we get a squiggly line just between there and there?
15:18Lord Sugar has said to Dean that he wants scalability.
15:20That's the biggest thing here.
15:22And we've cut out two-thirds of the market.
15:24You know, we're just going for domestics,
15:27so that might be a massive oversight.
15:29Instant cooling throughout your home.
15:31Yeah, I'm happy with that.
15:32You know they obviously specialise in domestic cooling.
15:34To me, it looks really good.
15:36Mm.
15:37For Anissa's team...
15:40Should we just go with Zal pizza?
15:42Zal means spicy in Bengali.
15:44I think Zal has a ring to it.
15:46Yeah.
15:47..name finally nailed...
15:48Tight on time.
15:49Icon-wise, I was thinking an Indian pattern.
15:52..still to produce a branded box.
15:55I want the inside of the pizza to be yellow
15:57and the border to be purple.
15:59Yeah.
16:00It goes fine and it's nerfed.
16:01It looks like a flower to me.
16:03I know what Indian patterns look like.
16:04Which I don't.
16:05So, as somebody who doesn't, I don't know what that is.
16:08What things come to mind immediately when we say India?
16:11Something that takes you to India is the Taj Mahal.
16:13Yeah.
16:14I've seen so many Indian restaurants use a Taj Mahal.
16:16I still like my flower on the most, but you guys don't like it.
16:18I just don't think I'd get it.
16:20Just have nothing.
16:21We don't have time.
16:22I want the whole box to be yellow.
16:23On the side, that flower pattern...
16:25Yeah.
16:26I know it's so basic right now, but...
16:27You have time.
16:28One minute.
16:29I think it needs a temple on the front or some imagery.
16:31Yeah, the top right.
16:32I would just tuck the temple on there just to say this is what we're doing.
16:34If I do the Taj Mahal.
16:35Yeah, like that.
16:36Just in the middle, fine.
16:37Just on something.
16:38I don't think there's time to do anything more now.
16:44Branding the logo was tough, I'm not going to lie.
16:47I think the logo we've ended up with is quite bland,
16:50is quite plain and doesn't really have anything interesting about it.
16:54I think once it's printed, it'll look better.
16:56Yeah.
17:004pm, central London.
17:03Just so everyone's familiar with the storyboard...
17:05OK.
17:06..just focus on the fact that it warms up the home faster.
17:09Honing in on heating for his ad...
17:11Just do a bit of shivering, and then just have a knock,
17:14and then Mia said, come in.
17:16Debut director, Liam.
17:18And action.
17:20Come in.
17:21It's Baltic in you, Han. What's going on?
17:23I turned the central heating on hours ago.
17:25My water's turned to ice.
17:27Honestly, Han, have you not got an AC condition in there?
17:31AC? That's for cold.
17:32No, Han.
17:33Like, these days they go warm, they go cold.
17:36It's fantastic for air filtration.
17:38You can even turn it on from your phone.
17:40You can even turn it on from your phone.
17:41You can even turn it on from your phone.
17:43This is my house.
17:44It's absolutely boiling right now.
17:46Alright, cut there, guys.
17:49Their advert makes no sense at all.
17:51These guys have decided to show someone who's cold
17:54and buys an air conditioning unit to warm them up.
17:57That's a secondary use of an air conditioning unit.
18:00The primary use is to cool you down.
18:03And it takes literally a matter of minutes to warm up the house.
18:07Perfect.
18:10Across town...
18:11Frederick and Malika!
18:13Jump up! Jump up! We're going to stop!
18:16Coaching her cast...
18:17No! Come out, come out!
18:19More energy!
18:20More energy!
18:21We need to sell pizza!
18:23Amber Rose.
18:25As soon as I say go, you start with your lines.
18:28Okay?
18:29Go!
18:30Oh, my goodness!
18:32What a match!
18:34Stop!
18:35Stop.
18:36Yeah.
18:37Okay, that was good.
18:38I need more energy quicker.
18:39You get it?
18:40Yeah.
18:41Action!
18:42Whoa!
18:43That match was incredible!
18:44What a game!
18:45Do that again.
18:46Quicker.
18:47Action!
18:48That game was incredible!
18:49What a game!
18:50Try not to pause too much in between your lines.
18:52We'll go again, guys.
18:53Action!
18:54Whoa!
18:55That game was incredible!
18:56What a game!
18:57Cut.
18:58Do that again.
18:59And if you could speak a little bit louder for me.
19:00Okay.
19:01And also, Malika, please remember to look forward into the pitch from the top.
19:06I'm super excited making this TV advert today because I just feel like I'm in my zone,
19:12directing behind the camera.
19:13I feel like I've got a great eye for it.
19:15And I'm going to come up with a really great TV advert.
19:17Let's do it one more time.
19:18And Malika, a tiny bit more energy.
19:23We're going to just get a bit of a close-up now.
19:25Ready?
19:26Action, Nadia.
19:27For Team Aircon...
19:28Have you not got air conditioning?
19:30It warms up the house way quicker.
19:32A chance to check in.
19:33Perfect.
19:34Close there.
19:35Happy with that?
19:36That's great.
19:37They're calling.
19:38Oh.
19:39Hi, guys.
19:40How are you?
19:41Yeah, we're good.
19:42So, we've come up with the name of the company.
19:45It's called Domestical.
19:46Okay.
19:47Domestical.
19:48Instant cooling throughout your home is the tagline.
19:51Instant cooling throughout your home.
19:53Yeah.
19:54So, come on.
19:55How are you getting on?
19:57We was looking to do more of a video basing around the fact that it warms things up.
20:07People are going to be coming to us mainly because they're hot.
20:12Yeah.
20:13All right.
20:14Sweet.
20:15Well, that sort of...
20:16We've filmed a little bit and we was going to go down the other route, but obviously it's
20:20not too late to change.
20:22Yeah, we'll just switch it all up.
20:25Yeah.
20:26It's fine.
20:27We'll switch it around.
20:28Yeah.
20:29People know an air conditioning company for cooling.
20:31All right.
20:32Sweet.
20:33Bye, guys.
20:34Bye.
20:35Cheers, guys.
20:36We're just starting from the top.
20:37We're just going to reshoot.
20:38Same scene.
20:39Nadia's going to knock.
20:40I'm going to be boiling in here.
20:41Come in.
20:42Cool.
20:43It's roasting in here.
20:44You need to get yourself an air conditioning unit.
20:45Got it.
20:46Yeah.
20:475pm.
20:48East London.
20:49So, using something like this, like a dardo.
20:52Yeah.
20:53It's a big part of, like, Indian cuisine.
20:55Preparing a new pizza for tomorrow's pitch.
20:58They wanted something more standard, so that's what we'll give them.
21:01Oh, here we go.
21:02Anissa.
21:03I think I'm going to do a quick chana masala.
21:06Chana...
21:07Oh, OK.
21:08What's a chana masala?
21:09It's like a chickpea curry.
21:10Yeah.
21:11OK, let's go.
21:12The base of any Indian dish is pretty much onions.
21:15Yeah.
21:16And then let me just add some of the chickpeas.
21:18Mm-hmm.
21:19This is a chut masala.
21:20This pairs really well with the chickpeas.
21:22It smells delicious.
21:23So, let's put the spicy masala sauce on.
21:26Mm-hmm.
21:27And then you just add all the chickpeas and the onions.
21:28Like this, Anissa?
21:29Mm-hmm.
21:30Cheese as well.
21:31Yeah.
21:32OK, our first pizza's going in.
21:33Smells great.
21:34A chickpea pizza on a dal base.
21:35This could be the winning combination.
21:38Lord Sugar himself said he wants me to stand out on a crowded market,
21:41and I think the pizza we're making right now definitely pushes that boat.
21:44It has dal, it has chickpeas.
21:46These are definitely ingredients you don't see on pizzas,
21:48and something that you can't get anywhere else.
21:51Mm.
21:52Definitely not flavours I've had before, but it's actually quite a nice mix.
21:56I'm actually really happy.
21:57Yeah.
21:58It's so unique, it's special, it's adventurous.
22:00Yeah.
22:0110 out of 10.
22:0210 out of 10.
22:05Animation studio Parachute.
22:07This is all very new to me.
22:09I'm a bit of a dinosaur when it comes to technology.
22:11Creating a virtual showroom to give his pitch pizazz.
22:15So far when they walk in, they'll have the display where we've got all the different units.
22:19Yep.
22:20Dean's team.
22:21What other things do we need?
22:23I don't know how it works.
22:24What do you think?
22:25I think it could be cool to have a QR code underneath each one so they can scan it for more information.
22:30Yeah?
22:31Yeah, let's do that.
22:32That sounds really good, Jordan.
22:33Should you have a tablet here?
22:34Yeah, yeah.
22:35Do you think we should do that?
22:36One on either side?
22:37And on each of them, it can be like, get a quote.
22:39Exactly that.
22:40That's exactly what I'm trying to achieve.
22:41What else can we do?
22:42What I thought could be cool is having someone's living room or someone's bedroom.
22:47If they want to see what it would look like.
22:49Above a bed.
22:50You know what I mean?
22:51Next to a bed.
22:52Yeah.
22:53Makes sense?
22:54Yeah, that's good.
22:55So I feel like we're taking it to the next level with this and we're expanding.
22:57I'm really confident about heading into the pitch tomorrow and literally just blow them away with my nice cool showroom.
23:03Loving this.
23:04So I'm not used to this virtual reality world.
23:06You know?
23:07See why I got you here, Jordan.
23:09Yes, sir.
23:14Come in.
23:157pm.
23:16Boy, it's hot in here.
23:17You need instant cooling throughout your home.
23:20Let me fix this for you.
23:22Ads wrapped.
23:23We've got a lot of footage that we can work with tomorrow and hopefully create a great TV advert for Anissa.
23:29Brands built.
23:30There's my showroom.
23:31I'm happy with it.
23:32Cool.
23:33Thank you very much.
23:35For both teams, back to the house.
23:447am.
23:45I'm excited to show you what we've done yesterday.
23:48For Dean's team.
23:49I think it's really good.
23:51Let's show you and see what you guys think.
23:52Yeah.
23:53See ya.
23:54The big reveal of his branding.
23:56Ooh.
23:57The only thing I would say is just looks a little bit like any other domestic kind of household brand, I guess, in terms of like a plumbing company or building company.
24:10I don't think it does.
24:11I think it does exactly what it says on the tin.
24:13It's domestical, so you know it's sort of linked to aircon and then you've got the home above it.
24:18It's definitely been played really, really safe.
24:20It wouldn't grab my attention to look twice.
24:23It just wouldn't catch my eye.
24:28Across the hall.
24:29Oh.
24:30What is this?
24:31The Taj Mahal.
24:32I think the Taj Mahal is a little bit random.
24:34Presenting her pizza.
24:36It was very much a last met decision.
24:38The reason for it is more so to give the Indian feel.
24:41Yeah.
24:42Anissa.
24:43Introducing the Chana Chaat pizza.
24:46Oh.
24:47Chana Chaat.
24:48I'm going to tuck in.
24:49Mmm.
24:50Oh.
24:51What this is is a dal base and then we have the Chana Chaat.
24:56So Chana is chickpeas and the chaat is like a spice.
24:59In terms of the taste, I'm like blown away.
25:01I think you've smashed it.
25:03The fact that there's chickpeas in between the layer of cheese and the base,
25:07like when you bite into it, is delicious.
25:09Anissa, I mean, I've cleaned this plate.
25:11I absolutely love this.
25:14I really liked the pizza.
25:15I thought it tasted great.
25:17I'd definitely go and order this.
25:18I want her to start delivering to my area.
25:20If I was to host a dinner party, I would definitely put that on there
25:23and I do feel like it would really bring class to my dinner party as well.
25:27Oh, class.
25:28It's very classy.
25:29I'm a bit of an old fart when it comes to this.
25:33All right, so let's have a look around.
25:35Next for Dean.
25:36You can come over to here.
25:37You can see all the different types of units.
25:40I like the QR code thing.
25:41Nah, it's class.
25:42Digital showroom demoed.
25:44You can then come back into these rooms here
25:46where they actually give you an idea of what it's going to look like inside your home.
25:49Oh, that's cool.
25:50Nice.
25:51A chance to check in on the ad.
25:53So guys, with the advert, I'm interested to hear how you got on yesterday.
25:59Yeah, so obviously when we left the brainstorm, we wanted to do a little bit more of an educational piece
26:04and the fact that, you know, air con does actually heat places up as well.
26:07I am glad that we switched it back to the cooling.
26:10The main reason people come to us is for cooling.
26:12In hindsight, we probably should have just cracked on with that straight away.
26:15Yeah.
26:16Obviously, we wanted to make...
26:17There's a lot of information there.
26:18Yeah.
26:19So I think just keeping it quite basic, air conditioning does cold air,
26:21and then we can tell them about the benefits of it.
26:24Yeah.
26:25By the sounds of it, they spent a lot of time making one video
26:28and then pivoted to something else.
26:30So honestly, I'm not sure what to expect, but I've faith in Liam
26:33that he can edit a good video and move something strong for the pitch later.
26:37Mia, I know how good you are with pitches, so I'd love for you to help me out on this.
26:41Happy to.
26:42And Johnny, if you could switch over to the video editing.
26:44And I'd like to do a team swap.
26:47Frederick, you've done presentations before.
26:49You're a public speaker.
26:50Would you mind switching with Emma?
26:52And if Emma, you go to the video editing team.
26:54Yes.
26:55Let's do it.
26:56Good luck, guys.
26:57Good luck.
26:589am.
27:01Half of each team heads off to edit ads.
27:04It's the biggest day of her life, really, this pitch.
27:07Absolutely.
27:08And we can help by making this advert be a good one.
27:11So let's go on with it.
27:12Let's smash it.
27:13Let's do it, girls.
27:14For the finalists.
27:15My family's run a restaurant for 47 years.
27:17I think this is a great way to start by starting off with, you know, your story.
27:21It pulls on the emotions and the heartstrings.
27:23Yes, sir.
27:24Preparations for the big pitch.
27:27I've never actually pitched before.
27:28I've never done any sort of public speaking apart from my speech at my wedding.
27:33I know what yous can do in a pitch. I know how good you are.
27:36I need yous to give me that information and make sure I'm that good.
27:40You're so personable.
27:41Just make sure it doesn't come across too informal.
27:44I don't think it's a massive issue on how it's said as long as it's confident.
27:48Lord Sugar's investment isn't just for your benefit, it's for him as well.
27:52You need to sell yourself and you'll do that so effortlessly and naturally.
27:55You've worked your way from just an apprentice, starting a business with two kids, showing
28:00that struggle, showing them kind of your vulnerability there.
28:03I am the most passionate person when it comes to air conditioning.
28:06This is my life.
28:07I think that's a lovely way to finish it off and then you open the floor to questions
28:10and that's it.
28:11Right, cool.
28:13It's starting to feel really real, yeah.
28:15I've got one shot at it, there's a lot riding on it.
28:18So I'm just grateful for the team that I've got.
28:20They've given me some really good advice.
28:22I get it, I've just got to deliver it.
28:25Everything in here is already in your mind.
28:31At the edit.
28:32Get the mystical on the phone and turn your house into a home.
28:35It's all looking quite wooden and quite cringy to watch.
28:38While Liam's team add polish to their promo.
28:41Domestical.
28:42Perfect.
28:43Realising her vision.
28:45So we'll use this as our first starting clip.
28:47Can we crop it so that they're in the centre of the frame a little bit, please?
28:51Amber Rose.
28:54Yes, that's the one we'll probably use.
28:56I think you could drop the beginning part of this drone shot and it could just go,
28:59oh, what a game.
29:00Um, I'm going to disagree, I can't lie, because it needs to set the scene of where they are.
29:05Now we'll go to the next scene, so I just want to see the footage that we have, please.
29:09Amber Rose, if we can, can we slow down the tempo as I pick it up?
29:14Probably be better not to, if I'm honest.
29:16Yeah, I do think it could be a slower pull there.
29:18Yeah, I don't think we need a longer pull, guys.
29:20Just trust me.
29:23Going into this editing session, I knew I'd be taking lead.
29:26Anissa basically gave me free reigns to do it.
29:29The girls are chiming in as much as they can, but I do think that when it comes to something like this,
29:34you just have to have a little bit of tunnel vision.
29:36All right, I'm happy with that.
29:37Who wants to do the voiceover?
29:39I'm happy to do it.
29:40Yeah.
29:422pm.
29:45One Marlebone.
29:48In just two hours...
29:50Wow.
29:51Wow.
29:52...finalists will pitch their businesses to Lord Sugar...
29:55It's getting real now, guys.
29:57This is what it's all come down to.
29:59...and leading industry experts.
30:01Pizza Hut, Papa John's, the big players are here.
30:05When I first started the business, no-one really believed in it.
30:09And now I'm pitching it to industry experts, Lord Sugar.
30:13It feels insane.
30:14I just can't stop thinking about the wife and kids, you know,
30:17how proud they're going to be of me, you know.
30:19It means so much to me, and that means even more to them.
30:24Upstairs...
30:25Hello.
30:28...getting a taste of her pizza ad...
30:30Can I see it?
30:31Yes.
30:32Yeah, really excited for you to see it.
30:33Anissa.
30:35Have you ever wondered what could happen
30:37if your two favourite teams fuse together?
30:40What a game!
30:42Wow.
30:43Incredible.
30:44Well, I'm not going to lie, I'm starving right now.
30:45Should we order a takeaway?
30:46I mean, I'm team Italian, so I'm happy to order a pizza.
30:50I'm more team Indian, so I'd rather get a curry.
30:53If only we could fuse the two together.
30:55Well, we can!
30:56Have you heard of Zal Pizza?
30:57No.
30:58It's Indian-inspired pizza delivered straight to you.
31:01What do you guys think?
31:08I'm speechless.
31:10In a good or a bad way?
31:13The football stadium does feel random.
31:15Yeah, no, I completely appreciate the randomness of the football ground.
31:20But I think, yeah, ultimately we try to tie it in as much as possible.
31:27Across the hall...
31:28We've done our best on the video.
31:30Shall we take a look?
31:31Let's have a look, man.
31:32All right.
31:33The premiere of Liam's promo.
31:36What's that fan going to do?
31:37Have you not got an air-conditioning unit?
31:39I've opened the windows, I've got a cup of ice.
31:41I don't know what else I can do.
31:42Well, I've got an awesome recommendation for you.
31:44They call Domestical.
31:45Why don't you give them a call?
31:46Definitely.
31:48Hi, is that Domestical?
31:49I need a quote.
31:51Come in.
31:54There he is.
31:55I've been calling throughout your home.
31:56Let me fix that for you.
31:57Whether you're hot or cold, get Domestical on the phone
32:00and turn your house into a home.
32:02Domestical.
32:04I like it, man.
32:05I think it's good.
32:07Domestical.
32:08You've covered all the points.
32:09Yeah.
32:10I'm really happy with that.
32:11Now it's just down to me.
32:12I've got to bring this home and hopefully get my words out.
32:15You just don't smash this.
32:204pm.
32:21Doors open to some of the biggest names in British business,
32:26including aircon experts and pizza professionals.
32:35The name of my pizza is pizza.
32:40Let me tell you about my background in the air conditioning industry.
32:48First to pitch.
32:49Calm and confident.
32:51Anissa.
32:52I feel like in life anyone can have a dream,
32:54but what you need to do is work hard towards it.
32:57I feel right now I'm so close
32:59and it would mean the world to me to secure that investment.
33:06Good evening ladies and gentlemen and pizza experts.
33:09Thank you all so much for coming tonight.
33:12My brand is Zal Pizza.
33:14My family have been running an Indian restaurant in South London for the past 47 years.
33:23I guess you could say curry is in my blood.
33:26But how about I let you try it.
33:28So let's bring out the pizzas.
33:30So my current menu features items, for example, the chicken tikka masala pizza,
33:35butter chicken pizza, chili paneer pizza.
33:38When you think of any of the top curries, I put it on a pizza.
33:41Mmm.
33:42Nice.
33:43Oh blimey, yeah.
33:44And yesterday I actually developed a new pizza.
33:47It has a dal based dough and the chickpeas on top.
33:51It's very similar to chana chad, which is a big Indian street food.
33:55This is very good.
33:56I like to think Zal Pizza fixes an issue.
34:01When you're having a takeaway and you want a curry or you want a pizza,
34:05why not have both?
34:06Have a Zal Pizza.
34:09Have you ever wondered what could happen if your two favourite teams fuse together?
34:13I mean I'm team Italian so I'm happy to order a pizza.
34:16I'm more team Indian so I'll probably get a curry.
34:20If only we could fuse the two together.
34:22Well we can.
34:23Have you heard of Zal Pizza?
34:24No.
34:25Indian inspired pizza delivered straight to you.
34:28So right now my business is a dark kitchen.
34:31What's great about dark kitchens, it's a scalability aspect.
34:35There are low overhead costs, therefore more profit margins available.
34:40And in terms of numbers, with the quarter million pound investment,
34:44I want to have ten new dark kitchens in the next five years.
34:47And I want to be the pioneer of Indian style pizzas.
34:50I now open the floor to any questions.
34:53I'm Ahmed Awadala, Chief Operating Officer for Pizza Hut.
34:57Have you thought about how do you accelerate and scale your concept?
35:00Because my brand is still new, I think in this first stage it's very important that I have the control.
35:06Because that way, when people try Zal Pizza for the first time, I can guarantee them a good quality and I can control that level of it.
35:13I do want to franchise in the future, but I think what's most important for the brand now is to develop a good reputation and stand as a pioneer of Indian style pizzas.
35:23Hi, Nisa.
35:24Hi, Nisa. I'm Chef Romy, broadcaster.
35:27I know this is a very crowded market.
35:30How are you going to make sure you're creating more recipes that people come back to you?
35:35The reason why Zal Pizza can do well is because I'll be behind it.
35:39And I constantly be thinking of new ideas.
35:41And I know the consumer, they want different things.
35:43So we can have monthly specials, seasonal specials.
35:46We want to keep the consumers keep coming back and keeping having something different.
35:51Thank you so much.
35:52Thank you for all your questions.
35:53And hopefully you see Zal Pizza very soon.
36:11For Lord Sugar.
36:12The model going forward is Dark Kitchens.
36:15Expert feedback.
36:17My worry is how you get people to come to it.
36:20Is it the Deliveroo's or the Uber Eats or what?
36:23Dark Kitchens are a very hard place to build a brand.
36:26Like, she's trying to create something that's really unique, which is a massive, massive plus in a crowded market.
36:31But she's got to sell that brand.
36:33She's got to sell that idea to people.
36:35And that is hard to do through a third-party app.
36:38I think it's a great concept, but I'm not sure it's all that unique.
36:40I think it's been done before and big brands have actually taken that main issue already.
36:44You think it's been done before?
36:45I think it has.
36:46Papa John's has just released their Tandoori range.
36:48You sure?
36:49You sure you've pinched it from that?
36:52And how's it going?
36:54It's one of our highest performing pizzas.
36:56There you go.
36:57So there's clearly a demand for it.
37:03Next to take the stage, Dean.
37:06Thank you all for coming and welcome to my presentation.
37:25I hope you all like the song that I chose.
37:28I personally can relate to it because I am Daddy Corn.
37:33I'm a proud dad of two beautiful children and they are the reason that I am here today.
37:40I started off 15 years ago.
37:43I was an apprentice getting sent to the shops for a glass hammer and a left-handed screwdriver.
37:49I learnt as much as I could because I always knew one day I am going to have my own air conditioning company.
37:57We went with the name Domestical because we want to make it as clear as possible exactly what audience we are appealing to.
38:04We want homeowners to know that how easy and quick they can have an air conditioning unit installed inside their home.
38:11Because I understand that when customers want air conditioning, they want it there and then.
38:16Hi, is that Domestical?
38:18I need a quote.
38:20Come in.
38:21Coy, it's roasting in here.
38:23You need quotes throughout your home.
38:25Let me fix that for you.
38:27Whether you're hot or cold, get Domestical on the phone and turn your house into a home.
38:31Domestical.
38:33At the moment, I'm currently working from home and it's not really suitable for being honest.
38:41My wife hates it when I get a bulk order of air conditioning units delivered and she's got to drag them through the corridor.
38:49So, we've created a virtual showroom.
38:54If we were to go through that, you'd be meeting by me.
38:58Meeted.
38:59There I am.
39:00Waiting to answer any questions that you have about air conditioning.
39:06And if we turn around, this is our range of wall-mounted units.
39:12With the QR code, you can shine your phone on it and it literally puts the unit on the wall right there in the room.
39:18So you can see what it looks like at home.
39:21So, guys, Domestical is the future.
39:25Thank you for listening.
39:27Hi guys, I'm back again. I do believe I forgot the Q&A.
39:46Mark Dyer from Daikin. Hello Mark. Great presentation. Thank you. You talk about
39:55expanding your business. There's a general skills shortage in the industry. How will
39:59you recruit? So at the moment, Mark, we run an apprentice-based sort of thing. I get the
40:05engineers in young, we train them, we teach them, we show them the ropes. I pride myself
40:10for my work and I feel like I am the best at what I do and if I can teach them how to
40:16install air conditioning to my standards, they will go a long way. Dean, what I want is just
40:23my bedroom air conditioning. How much? For you, Lord Sugar, be free.
40:28Well then you won't be hired by me if you're giving things away. You're giving things away for nothing.
40:41So guys, that's my presentation. Invest in air conditioning.
40:45Thank you, man. Well done. You smashed it. You smashed it. It was perfect.
41:03I think the issue is the scalability of this business. He thinks that he could double
41:10his business straight away because he's overloaded at the moment. When you go into a home in the
41:14domestic market, you're going to install one unit, maybe two or three, but it's not a repeat business
41:19that you would generate in the commercial sector. Yeah. I mean, I think that the market has a bit of
41:25potential in the sense that we do occasionally have heat waves. Occasionally. And when we do,
41:33people are, you know, finding it tough to sleep or whatever. He's got a good product. You know,
41:39right now, someone's hot exactly as I said. They're hot. They can't sleep. They want to whack it on.
41:42They want it tomorrow. Yeah. I think there's something there.
41:47Pitch is over. I'm so happy. I was able to represent my business,
41:51show my passion, and I couldn't have asked for anything more. I left it all out there on that
41:56stage. So hopefully I've done enough to impress Lord Sugar. Tonight, there's nothing more the
42:02candidates can do. Tomorrow, the final showdown.
42:16You can go through to the wardroom now.
42:29Well, a spectacular evening last night. Very well presented, I would say. No criticisms there,
42:49apart from Dean walking up and down the stage. I was getting giddy.
42:56I thought I was watching, I thought I was at Wimbledon. What was all that about?
43:02I was nervous. I've never done anything like that, and I thought I'd just...
43:07It was the first time, yeah. And can I say anything? You looked fantastic.
43:10Thank you. Loved your outfit. Beautiful.
43:12I want to represent my Bangladeshi culture, so I was happy I got the opportunity to wear a langa.
43:16Yes. Now, we'll start with Dean. Happy with your mob that came to assist you?
43:23Yeah, I'm really proud of everyone. Everyone put in a hundred percent.
43:27Good. So me and Nadia and Liam went off to make the TV advert. Is that right?
43:33Yeah. Yeah. To me, it started to sound and look like a dodgy adult film.
43:38Actually, initially. Now, Liam, I'll watch the TV advert.
43:45Here we go. Here we go. I'll suggest, do not try to do any acting.
43:50Don't take up acting. No, don't take up acting.
43:53OK. So go on, tell me about the television advert.
43:57Yeah, what happened was, in the brainstorm, obviously, Dean was saying that people didn't
44:02really know that it does actually heat places up as well. But obviously, once we heard the name
44:06and the tagline, we thought that it would be better, obviously, just put it to the cooling.
44:11Yeah, obviously. Thank God you did. Absolutely.
44:15Now, Dean, the name, domestical, and then the tagline, just remind me what it was.
44:20It said a tagline was instant cooling throughout your home.
44:23We're not silly about making you chilly.
44:25It's a good one. OK, Anissa, simple question, because you're in the pizza business.
44:33Did your team deliver? Yes.
44:37I think they all did a good job, and I was really happy with them.
44:40The name Zal Pizza. Tell me.
44:43So I wanted to put a bit of my culture in the name, and I wanted to create a brand
44:47that people would remember, and it describes what the pizzas are about.
44:50Now, you decided to make a new vegetarian pizza, is that right?
44:56Yeah. You tasted that one, didn't you?
44:58I did, yes. I got the chicken one, which was fantastic.
45:01Yeah, me too, gorgeous.
45:02I took two slices, actually.
45:06And half a line.
45:09Yeah, so that's my number one pizza at the moment.
45:11I'm very proud of it, and I knew it would be a big hit, that one.
45:13Yeah. So, Amber Rose, Malika and Frederick, you were sent off to do the TV advert, right?
45:21Yeah, I suggested we went to the football ground,
45:24given the fact that two things are fusing together,
45:26and just imagining what would happen if your two favourite teams fused together.
45:30I mean, there was an advantage that, you know, Liam wasn't in it, I suppose.
45:34Yeah. So, the colleagues of the two finalists, what do you feel about Dean, for example?
45:46I think Dean is a fantastic bloke. What you see is what you get with Dean.
45:50He wears his heart on his sleeve. You give it 100% the whole way throughout the process.
45:54It's not smoke and mirrors with Dean. He's just, he's a top bloke.
45:59I've loved every task working with him, mate.
46:01Oh, thank you, man. All these words mean so much to me.
46:03I'm going to ask you, people, the same about Anissa.
46:06I think Anissa has been the standout candidate, in my opinion.
46:08He said you're looking for someone with an entrepreneurial spirit.
46:11I think Anissa has demonstrated that week in and week out.
46:14Well, she put herself forward every bloody time.
46:18Exactly.
46:19I have been with Anissa from the beginning, from day one.
46:22We've worked together a lot, and honestly, she has just stood out every single week.
46:26She's been incredible.
46:28Right. I want to thank you very much indeed, old candidates.
46:33Not old candidates, but ex-candidates for coming along and helping in this process.
46:39So if you don't mind, I'll ask you to leave now.
46:43So thank you very much.
46:46It was a pleasure. Thank you.
46:48Thank you, sir. Good luck, D.
46:49Thank you, sir.
46:50Thank you, sir.
46:51Thank you, sir.
47:00So I've got spicy pizza versus aircon.
47:04Chilli versus the chiller.
47:06No disrespect to you, or indeed to you, but profits of £20,000 of £30,000 a year is of no interest to me.
47:18I'm looking for big business, right?
47:21I understand.
47:22So, Anissa, if you are the winner, tell me how you're going to go forward.
47:28So what I'm very proud about is my product.
47:32I believe my pizzas taste great, and I'm very confident of that.
47:35I agree.
47:36My numbers are not that big.
47:38But with those numbers, I basically did it by myself in terms of idea, conception, pizza.
47:43With your investment, with your advice, I know I can make it into a big thing.
47:47So how important are people like Deliveroo and Uber Eats and all that to you?
47:52They're crucial to the business.
47:54As a dark kitchen, you do rely on the delivery services.
47:57What I've done the last few years is hone my operations.
48:00So my average review number on Uber Eats is 4.7.
48:04On Just Eat, it's 4.8.
48:06On Deliveroo...
48:07It's really high.
48:08Yeah.
48:09So I've been consistently good.
48:11OK.
48:12Dean.
48:13Yes.
48:15Now, you've already started making money.
48:17Yep.
48:18Yep.
48:19And your idea is that by doubling up the amount of vans you've got, we're going to double our money.
48:25Is that right?
48:26Yeah, pretty much.
48:27So that's the next step for me.
48:29If I buy a couple of vans and got more engineers, I can deal with the workload that I've got at the moment.
48:34I've been a supervisor for one of the biggest air conditioning companies in the UK, and I've seen the operation.
48:40I know how it works.
48:41I had 24 blokes underneath me.
48:43If I can get to that stage, I can run it a lot more smoother and better than what they've done.
48:48And I know it's possible.
48:49Yeah.
48:50So you're going to continue with the residential market.
48:54That's right.
48:55Yeah.
48:56Not try to address offices and things like that.
48:59Yeah.
48:59So at the moment, 90% of my work is domestic.
49:01I just prefer the domestic market because that's where I think the gap is.
49:04Hmm.
49:06Right.
49:07Well, I have got a dilemma, really, because you're both very credible.
49:11Both very, very credible.
49:14I'm going to ask you to step outside.
49:17And I'm going to have a final chat with Baroness Brady and Tim.
49:21And in Georgia, go.
49:29Well, a very, very difficult situation I find myself in because they're two great candidates, right?
49:37So what do you think?
49:39I like Dean.
49:40I think the issue for him is he doesn't know how to scale up.
49:44This is where he needs you.
49:46He's lacking that bit of confidence that the decisions he's making are the right decisions.
49:51And I think you'll give him that push that he needs.
49:54Yeah.
49:54I mean, his business has got great potential.
49:57So, Anissa.
49:59Listen, Anissa's a wonderful candidate.
50:02She is bright, really articulate, and really clear about what she wants to create.
50:07The challenge is always going to be, is it big enough for you?
50:10I think the difference between the two candidates is this.
50:13Dean's got a business.
50:14You're investing in that business and helping him scale it up.
50:18Anissa, yes, she has a business.
50:20It's tiny.
50:21But you're really investing in her.
50:23Yeah.
50:27Could you turn the two finalists in, please?
50:40Well, I've got a very tough decision to make as to which one of you is going to be my business partner.
50:48So, Anissa, whilst you say that your recipe is unique to you, could be quite easy to copy, I think, no?
50:57What makes it special is we're honed in to just Indian-style pizzas.
51:00Yeah.
51:01For example, if I went to Pizza Hut or Domino's, I wouldn't necessarily trust them in making authentic toppings.
51:06With the money, I would be able to develop my current kitchen to become a central hub,
51:11and then develop other dark kitchens around it.
51:13It's a very cost-effective way of scaling and getting my pizzas out there to more people.
51:18So, what is in the dark kitchen, then?
51:20Um, so with dark kitchen, you only need one person there.
51:23Because the ingredients are all cooked beforehand by professional chefs, you only need someone to assemble it.
51:28It's a lot cheaper than making a brick-and-mortar store, because if you think of the space you need,
51:32it's smaller than this desk.
51:34So, my investment could fund a cup of new dark kitchens, is that right?
51:39Yes, correct.
51:39What do you do next? How do you fund the fourth one, or the fifth one, or the sixth one?
51:44Because the profit margins are so high, my goal was to have 10 within five years,
51:48and I think that's very reachable. There are bigger brands for doing it even quicker than that.
51:53So, what's your profit potential in five years' time with 10 all singing and all dancing?
51:59So, we had around half a million pounds profit with the 10.
52:02Sounds good, but it's got to be done. It's got to be achieved.
52:07Now, Dean, according to your figures, your next set of accounts is going to show half a million.
52:12Yeah, before we come into this process, I had it done, and it showed 11 months was 461.
52:16Right. And your guesstimate of profit on that?
52:19It's about 160.
52:21Right, OK. What are you going to do from the get-go, day one?
52:25I've given you the money. You're going to get a smaller warehouse of some kind?
52:29So, I'd get a base, even if it's just an office, a small office.
52:31That's going to cost a bit of money, yeah?
52:34Yeah. And then, next, two more vans?
52:36Two more vans and two more engineers, two more apprentices.
52:41Are you ever going to be in a position where you are not personally driving a van around?
52:47Yeah, so this is what the investment's for.
52:48It's going to give me the opportunity to come back off the tools and literally go to the jobs,
52:53quote them, and just run the operation a lot more smoother.
52:56Right. You're a bright lad. You've listened to Anissa.
53:00In your opinion, why is your business about proposition to me than hers?
53:05Because mine's future-proof.
53:07We're getting hotter summers. People are trying to save money on their bills.
53:11It's the way the industry's going. It's getting busier and busier.
53:14My business has grown organically from the start,
53:17and you've seen what I can do with two people.
53:19Can you imagine what I can do if I had 24 people?
53:22So, Anissa, there's quite a big of a mountain to climb for you in the sense that he says,
53:27give me two new vans and I'll get a couple of new blokes and then I'll double my turnover.
53:32Right? That's what he says.
53:33Yeah.
53:34You say that I'm going to open a dark kitchen. It's not going to be as quick.
53:39But with Lord Sugar, with your advice, with your guidance, this has the opportunity to be big.
53:44With my business, it is unique, special, and it stands out in the market.
53:48What's really making you special in the AC market?
53:51Because I am the best. We get a lot of work from CheckerTrade, TrustTrade, all them sites,
53:55and we've got a 9.96 rating out of 250 reviews. It comes up the top-rated in my area.
54:02And I'm the top-rated pizza in my area.
54:05I know, but this is why I'm trying to say I am the best at what I do.
54:09So am I?
54:09And I've proven it.
54:10Like, it's there, it's in black and white, I've got awards for it.
54:14I've also got awards for it.
54:18This is the cream, this is the cream.
54:20Anissa, give me your kind of final pitch to me of why I should choose you as my business partner.
54:30Lord Sugar, throughout this process, I've proven myself a strong leader.
54:33I've consistently put my neck on the line.
54:35I am an all-rounder candidate.
54:37I'm very confident in my abilities in business and I'm very confident in my product.
54:41I do genuinely believe Indian-style pizzas is the future of the food business.
54:45Through dark kitchens, the costs are low and the profit margins are high.
54:49The scalability is there and I genuinely believe that this is going to be the next big thing.
54:55Same question to you, Dean.
54:57Why should you be my business partner?
55:00I know my industry, like the back of my hand.
55:02I've got a good reputation.
55:04I've got customers waiting for us to install.
55:06They're literally on a time they can get...
55:11Yeah, so this is another thing I'm not good at.
55:13It's things like this.
55:17Take your time, take your time.
55:19Yeah, so.
55:20All right.
55:24So yeah, I'm a very loyal and honest person.
55:27What you see with me is what you get and I'll just give it my all at everything.
55:31With the investment, I'll be able to take the next steps when needed to get to where I want to be.
55:37Right, well look, this is the way I see it.
55:41Dean, yeah, through the process you've been quite good.
55:47There's been a few rocky moments where you remained in it by the skin of your teeth.
55:54But do I have the confidence in the residential market buying more and more air conditioning
56:01and laying out 1500 to 2000 pounds and all that stuff.
56:05That's the big, that is the big issue.
56:07You know, it's a lot of money as opposed to food where everybody's got to eat.
56:14And a 10 quid, 12 pound, 11 pound pizza is affordable by most people.
56:22So that's where I am at the moment.
56:27Anissa, you always put yourself forward to be the leader.
56:33Sometimes you've led successfully, other times you haven't.
56:38I'm only interested in big turnover, big profits.
56:42I'm not interested in peanuts.
56:55Giving it deep consideration, I'm going to say that...
57:08Dean, you're going to be my business partner.
57:12Thank you, love you.
57:14Honestly, you don't understand what this means to me.
57:16And yeah, thank you, man.
57:19Congratulations.
57:21Congratulations, Dean.
57:22Well done, Dean.
57:29This is good. Carry on.
57:33This is what we've signed up for, you know.
57:35This is what we've worked so hard for.
57:37Yeah.
57:39Thank you very much.
57:40Well done.
57:40Off you go.
57:42I'll see you soon.
57:57I can't believe I've just won The Apprentice.
57:59This is going to mean the world to me and my family.
58:02My kids are going to be over the moon.
58:04I'm sure they're going to be the most popular kids in school.
58:08Yeah, I can't wait to tell them.
58:10I can't wait to get home to them.
58:11It's going to be the most popular kids in school.
58:12I can't wait to get home to them.
58:1218 candidates, one investment.
58:17For now, Lord Sugar's search is over.
58:24Bravo, Dean.
58:25Well, I think that deserves a debrief.
58:27The two finalists will be joining Tom Allen for You're Hired here on BBC One next.
58:31And big business makes great drama, battling between life and the bottom line.
58:35Press red for the critically acclaimed industry on iPlayer.