00:00The mission of Novartis Italy is to reimagine medicine, but we cannot think of reimagining medicine without listening to those who live the pathology first, that is, the patients.
00:18We have learned as a company to listen to them, to cooperate with them, and we have discovered a huge value that we have implemented in a systemic way in our processes.
00:29And this is the reason why we believe that the system, today's health care, must include the patient's point of view, because equally, or perhaps even more, it will be worth listening to them, cooperating with them, and including their point of view in the decision-making processes.
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