00:00Wrexham's latest accounts reveal they have a remarkable turnover of £26 million for
00:07the financial year, ending in June 2024, a 155% increase under the ownership of Ryan
00:15Reynolds and Rob McElhenney.
00:17A significant portion of this income, 52.1%, came from international markets, primarily
00:24North America, highlighting the club's growing appeal across the Atlantic.
00:29The UK now accounts for less than half of Wrexham's total turnover, a shift largely
00:35fuelled by the success of the Welcome to Wrexham documentary.
00:40The series has not only boosted the club's global profile, but also helped secure lucrative
00:46commercial partnerships such as United Airlines, which now sponsors the club's shirts, and
00:52stock Cold Brew Coffee, which secured the naming rights to the stadium.
00:59These deals contributed to a dramatic rise in sponsorship revenue from £1.9 million
01:05to £13.2 million.
01:07The club's wage bill for the 2023-24 period reached over £11 million, up from £6.9 million
01:14the previous year.
01:16This increase was linked to a rise in employee numbers, with Wrexham now employing 255 people,
01:22including the newly semi-professional women's team.
01:26Despite operating in League 2 for part of the financial year, Wrexham's ambitious growth
01:32has seen them rise to second place in League 1, with hopes of reaching the championship.
01:39The success of Wrexham's transformation is closely followed by fans like Josh Antony,
01:45who runs the local Pundit fan channel from Los Angeles.
01:50Filming for the fourth season of Welcome to Wrexham is ongoing, but the club is also planning
01:56a long-term strategy to ensure sustainability beyond the show's potential end.
02:03Increasing the racecourse grounds capacity and creating a solid staffing structure are
02:08key components of this strategy, for them to build for the future.
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