Burger King Ad Illustrates "Pink Tax" Absurdity

Burger King is thinking pink, illustrating the absurdity of the "pink tax" in its new ad.

Transcript

00:00Why are you charging me more?

00:01I ordered the same thing he did.

00:03♪♪

00:14They're $2.39 extra.

00:16Just because it comes in this cute new box.

00:19She's got eyelashes and a bow.

00:21I'm not going to pay for that.

00:23No. No.

00:24I'm not going to pay extra. I'm sorry.

00:26♪♪

00:41Would you pay extra for a pink box?

00:42Would you pay extra for a pink box?

00:44Don't have to get excited about it.

00:45Do I look excited?

00:46I don't give a...

00:48about the fact that the box is pink.

00:50But when you go into the drugstore

00:52and you pay $2 more for your razor blades,

00:54do you say something then?

00:56No.

00:57♪♪

01:04It's called the pink tax because women are paying

01:06much more money every single year

01:08for the bare essentials.

01:09Companies hike up the prices

01:11on products marketed toward women.

01:13We need to be able to tell people that I'm paying more,

01:15that we're paying more for the same product.

01:17It's stupid.