00:00It was a fluffy a little elf with serrated teeth and a naughty smile, la bubu.
00:09He became an instant celebrity, even going on tour in Thailand. Meanwhile,
00:15Popmart opened stores across Asia, the US, Europe and Australia. Revenue increased 62%
00:23year-on-year in the first half of 2024. Overseas sales made up nearly 30% of that revenue.
00:31Popmart made some really smart decisions, but first and foremost,
00:35it understood its customers and the thinking behind their decisions.
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