Chinese pop toys trending in Europe

CGTN Europe

Chinese pop toy brand Pop Mart has seen explosive growth this year. In the first quarter of 2025, the revenue was 1.7 times of the same period of time last year, with the growth in American and European markets leading the way. American market increased by 895% while European market increased by 600%. In its newly opened Hirono pop-up store in central London, CGTN Europe spoke to several customers, trying to find out the secret of its success. Check this out.  #popmart #Labubu #Hirono #poptoy #trends #GenZ

Transcript

00:00it's just it's a little bit of joy in a world that can sometimes be tough right and you know

00:13when you've got adult money why not spend adult money on things you want right it makes us happy

00:18and also it looks good in your house and and I feel like I can really connect with my son

00:22you know he's a teenager and I feel like Lang's work brings it together for him as well because

00:27it's an emotional little boy right it's artistic it looks amazing especially with Hirano the way

00:33like the colors the shading and everything and it's so detailed it's it's it's a what it's a work of art

00:39last was it last year at the beginning of this year when he had the Shanghai exhibition I saw the

00:46jewelry and I knew I had to have it I got I left home at 3 this morning so I live in Yorkshire so

00:56a long way but I managed to get exactly what I wanted so I'm really pleased I saw all of like

01:07the Hirano kind of figures and like he's associated a little with like bears so I like to add lots of

01:12like bear accessories onto my like outfit like she's got everything she loves Hirano it's literally her

01:23favorite thing in the world you even got a tattoo of Hirona on her arm actually asked me to change

01:27my name legally to Hirona I said no that's where we draw the line I woke up early in the morning

01:32four o'clock in the morning got my little seat so this this this seat there and I was like had a

01:40manga had my uniform because I have work soon and everything I really want to go to like uh like

01:45Shanghai I think I'm actually gonna go this August to Shanghai and I'm gonna go to the Hirano store as well

01:50as well as the like the biggest pop art store it really is it's like I feel like it's like the main

01:56reason why I want to go to Shanghai is to go to the pop art store and then just spend hours inside

02:01because it looks huge I've seen like all the videos online I said to my husband we should go to Shanghai

02:07yeah definitely I'd love to see the store Hirano store in Shanghai I would love it yeah yeah on the bucket list

02:14I've got a Hirano shrine in my home office so um you know I'm a huge fan um she has every single

02:22figure she has all of them bar half three and then those three are all yeah they're like bigger

02:27sculptures they're big sculptures they're like Beijing exclusive years ago or very very recent so

02:31just haven't managed to get them yet but pop art store everything all the secrets all the limited

02:35editions everything so yeah here's just another one for the totally obsessed with the character

02:41I think we need to go to China we will that's next year yeah that's on that's on the to do next year

Category

Transcript

Be the first to comment

Recommended