00:00When it comes to smoking and reducing the harm of cigarette smoking, the first thing to do
00:14is to try to eliminate combustion, the combustion that is responsible for the production of chemical
00:20substances that are closely linked to many diseases from the consumption of smoke.
00:24By doing this, by eliminating combustion, the risks are greatly reduced.
00:29Talking instead of sachets, sachets with nicotine or sachets with tobacco, their impact has been huge
00:36in countries such as Sweden, the Swedish population.
00:39If we think of the incidence of diseases such as lung cancer and the national figures of the
00:45National Research Institute show that the incidence of diseases such as lung cancer in Sweden
00:51is 50% lower than in other European countries.
00:55We know how lung cancer is unfortunately a very common disease.
00:59In the world there are 1.2 billion smokers who could be interested in this, which is certainly
01:07a great job for us, but also a great opportunity, the opportunity that we offer to smokers
01:13to find alternatives, obviously smokers who do not intend to quit smoking.
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