00:00With more than 50 countries around the world holding general elections this year, the problem
00:09of deep fakes that are generated through artificial intelligence has become a huge issue.
00:15We've already seen that in the US presidential election, for example, where a fake audio
00:19message of President Joe Biden went viral back in January during the New Hampshire primary,
00:24where Democratic voters suddenly got a call from Biden saying that they didn't need to
00:30come out and vote for the primary, it was their vote in November that mattered and not
00:33at that time.
00:34Of course, it was called out and a full investigation was done.
00:37But the point is that these are very lifelike images, audio, etc.
00:43And this is a big problem that we're seeing as far as disinformation is concerned in many
00:47countries that are holding elections.
00:48In the UK as well, there is great concern about this.
00:51But the question is that while tech companies, including Chad GPT, have said that they're
00:57going to take steps or they are taking steps to ensure that their technology is not misused.
01:03It's also true that implementation on the ground has been very, very patchy.
01:07So in some cases, particularly when it comes to the US elections, while these companies
01:12seem to be acting with much more alacrity, that's probably not the case when it comes
01:17to cases outside the United States.
01:19And many of these companies are frankly, basically American.
01:22Therefore, the question lies that are they doing enough to clamp down on this problem
01:27outside the borders of the US?
01:30The EU has taken a very tough stand and has taken a stand which I believe other countries
01:35should follow in putting together a law now, which it has just passed, which will be implemented
01:41later this year, that identifies different categories of, you know, artificial intelligence
01:48as high risk, low risk, limited risk, etc.
01:51And, you know, what kind of scrutiny they will face depending on the risk factor, deep
01:56fakes are also listed there.
01:59So that is something that is important because you are cracking down on disinformation and
02:05yet you're not stifling innovation.
02:06Ultimately, all of this, of course, will be put to the test.
02:10But tech companies need to be held far more accountable for what can go wrong with AI,
02:16particularly in election year, as I said, in more than 50 countries.
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