00:00We have been here for a very, very long time.
00:07So IPS, MAMSA, was the first school opening 40 years ago, and that was the first Emirati
00:12private school in Dubai.
00:14We are the second campus, and we are the flagship school from the five IPS schools that are
00:21two in Abu Dhabi and one in Al Ain.
00:23We have a deep commitment from our parents, because what you see is that our kids stay
00:29with us from KG all the way through grade 12.
00:32So there is that feeling of family and belonging that we have.
00:37So how do we balance that now with the American curriculum, which is a very good question.
00:44Our strong point is that we follow and are deeply committed to the Arabic language, to
00:50the culture, to Islam.
00:53We have a very strong Islamic department and a very strong Arabic department.
00:58But at the same time, we have to make sure that our kids can compete with the other students
01:03internationally, too.
01:04And we have found a very nice balance.
01:08So over the last few years, we have been looking at bringing back, for example, the music department
01:17for our grades in elementary, grades one to three, and slowly but surely expanding.
01:25So we are offering a greater variety to look at the development of the whole child, while
01:31never ever, ever forgetting our students' heritage, which is also reflected in our vision statement.
01:39From that perspective, I think that sets us apart from many other schools, and that also
01:43does help us to attract Emirati families to come and to stay with us, because it's not
01:51something new.
01:52This is something that is us.
01:54This is who we are.
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