00:00It's an important moment, a great multinational, one of the most important multinationals of
00:10beauty that chooses to stay in Milan, that chooses, in fact, it is reaffirmed as an employer
00:16in Milan, chooses to stay here where, among other things, with the Beauty Week we have already
00:20started a path as a city of openness to beauty, of sharing the values of this
00:25world, but what is most important today is that he chooses to stay in Milan through a place
00:33that is strongly sustainable, from the choice of materials to the composition with which it is made,
00:37the construction, energy savings and so on, and it is one of the values that as an administration
00:42we have given ourselves, precisely environmental sustainability, not only, he also chooses social
00:46sustainability because he moves and opens this new totally sustainable building in a
00:51neighborhood of the city, which is a non-central neighborhood, a little more peripheral, where now
00:58with the Metropolitana and with the choice of Iulm near here, of L'Oreal, which is positioned here,
01:05and of other realities that will be positioned in this area, obviously, in short, this neighborhood
01:11resumes new life and therefore creates social ties, it also gives the possibility of re-qualifying
01:18step by step, this is the type of pact that we want to make with the productive activities that
01:24choose our city, sharing values that come from the municipal administration,
01:29which are then pursued by companies and which reflect on the city and on the community.
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