Details in new OWWA logo represent collaboration, hope, among others

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Transcript

00:00The Overseas Workers' Welfare Administration, or OWA, unveiled its redesigned logo.

00:07According to the agency, the new logo combines traditions with modernity,

00:11reflecting OWA's enduring commitment to OFWs.

00:15Our Buen Manalo has more.

00:21The Overseas Workers' Welfare Administration, or OWA, formally unveiled its new logo.

00:26It symbolizes the agency's unwavering commitment to the welfare of OFWs worldwide.

00:32According to OWA Administrator Arnel Ignacio, it's time to have a new agency identity.

00:49The three stars in the logo represent the strong collaboration between the government,

00:53OFWs, and the private sector in advancing the rights and welfare of migrant workers.

00:59The sun serves as a radiant beacon of hope, with the eight rays symbolizing the key functions of OWA.

01:04The Philippine islands are represented through the national colors of blue and red,

01:09signifying peace and resilience.

01:12It's right that when you look at it, you can already see the embrace, the care.

01:18That counts a lot in this era of Bagong Pilipinas.

01:23Mary Vick and Rav J, the couple who designed the logo and hailed from Iloilo, also attended the unveiling ceremony.

01:30It shows the unrelenting love and support of OFWs despite the hardships they face abroad.

01:35The new OWA logo not only stands for the organization, but centers on the beating heart of the organization.

01:41And I believe that should be something that needs to be well represented.

01:46So in the process of research, we really dive deep into who OWA is today.

01:52Is there anything that we can improve on, like the way they are being presented in terms of the logo?

01:58Through this rebranding, OWA reaffirms its mission to be a stronger and more responsive agency

02:04dedicated to the needs of Filipino migrant workers.

02:08BN Manalo, from the National TV Network, for a new and better Philippines.

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