Asda brings back Rollback pricing in bid to secure more customers

Yorkshire Post

Asda has brought back its Rollback pricing scheme. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online by an average of 25%. #asda

Transcript

00:00Hello, my name is Greg Wright. I'm the Deputy Business Editor of the Yorkshire Post.

00:05The Leeds-based supermarket chain, Asda, has brought back its rollback pricing scheme.

00:10The supermarket has slashed the price of more than 4,000 products in store and online by an average of 25%.

00:17The rollback promotion includes items across all categories and is also available in Asda Express convenience stores.

00:27As I said, it will continue to add thousands of new products to rollback at regular intervals during the year

00:32as it looks to move its entire range to a new low Asda price.

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