00:00I want to ask about scams.
00:12Sure.
00:13A few days ago, Wabi shared an alert about a deepfake video of Eddie Aziz.
00:18So maybe you can tell us more about those kinds of deepfake videos and maybe there are
00:22statistics about scams last year.
00:24Can I?
00:25Okay.
00:26Now, with AI technology, it is very easy to make a deepfake video.
00:31We can see that a lot of famous people have become victims.
00:36PMX itself.
00:38We can also see Tan Sri Jetty now.
00:41And in the video, it is quite interesting because Tan Sri Jetty's Mandarin is very,
00:47very good.
00:48Very, very good Mandarin.
00:50So actually, this is not the first time.
00:53Because in the past, there was a speech by the President of Indonesia, Jokowik, and also
00:58a speech in Mandarin.
01:00So the video also went viral in the Chinese community.
01:06So I feel that with the current technology, it is very easy.
01:10You want to make a PMX, sing a song, there is no problem with Telestri.
01:14Everything is possible.
01:15Even Brad Pink's song is possible.
01:17But what I think is very, very important is that we hope that platform providers,
01:22such as Meta or TikTok, do not say that AI-generated content cannot be used.
01:29But we hope that the platform can also think about how they can at least make
01:38a note there that says that this content, this video is AI-generated.
01:43I can share a little figure.
01:46Last year, no, not last year.
01:48In 2023, we reduced the number of 6,297 content creators on social media.
01:59So 2023, 6,000 more.
02:02Last year, this number has jumped to 63,652.
02:10So it's increased by tenfold.
02:13So what I want to say here is that 63,000 fake content is based on the criticism we receive.
02:24So outside, I believe even more, even more.
02:28So I know it is very, very important that we respect the community.
02:33Tell me, just now, Masuk AIP for the sponsored post, is it, on Facebook?
02:36So now there's no regulation at all?
02:40They do it because for Facebook, it's their own internal screening.
02:46So in my opinion, if you want to help people to advertise, to promote into posts,
02:53so you need to do a permanent screening.
02:56Like for any TV station or newspaper, if you want to let people advertise there,
03:03you need to make sure that their products pass the authority.
03:07Like for medicines, you need to get approval from the Ministry of Health.
03:11You can't just put an advertisement there.
03:14If the advertisement puts an image of someone infected,
03:18you need to show that you have received consent from that person.
03:23If not, the artist can sue you.
03:25That is the basic, that is the basic guidelines for the advertising industry.
03:31But the problem on Facebook or social media is that this is not used.
03:37This is not used.
03:38That's why we feel that there are rooms for the platform to improve.
03:42There are rooms for the platform to improve.
03:44I'm not saying that they don't have control.
03:47Actually, they can.
03:48But of course, we know there is a very obvious conflict of interest here.
03:52Because if they tighten the guidelines,
03:56the income from the advertisement will be reduced.
04:01And we know advertisement is a very important source of income for META.
04:05But we are also saying that while you want to make money,
04:08you must make sure you earn it in a proper way.
04:11Not to be, I would call them, an accomplice to the scammer.
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