Tasmania’s festival season is only just beginning, but already it’s a smash hit

ABC NEWS (Australia)

Tasmania has established itself on the tourism map with stunning wilderness and stellar food and wine, and operators are enjoying showing off the best of the state this summer. Figures show recent visitors haven’t been spending as much as in previous years, but they’re arriving in numbers.

Transcript

00:00Tasmania's weather is in a purple patch and people are seizing what it has to offer, like

00:08rows of fragrant lavender before a mountain backdrop.

00:12I just love it, I've never seen anything like this.

00:17It's really beautiful.

00:18It's not even that far from where I live, it's crazy.

00:23The owner of the Brithistow Lavender Estate in the remote northeast says the farm's become

00:28a must-see for tourists.

00:30We had our record day almost a week ago now with 1,700 visitors and we've never seen numbers

00:36like that on the site.

00:37While visitors to the Upper Isle are spending more than before the pandemic, it's dropped

00:42from the marks set in recent years.

00:44However, the number of visitors is increasing, so too the number of nights they're here.

00:50Visitation is quieter in the north, but that's expected to turn.

00:54Come February when our event season kicks off in northern Tasmania like there's no tomorrow,

00:59kicking off with Festivale and then we've got Party in the Paddock and Grapes of Mirth

01:02and the Penny Farthing Festival.

01:05February is the month.

01:07Here you go.

01:09It's not just Tassie's magical scenery that brings people here, it's also delicacies like

01:14this lavender ice cream.

01:17Tasty.

01:20Many more at the Taste of Summer in Hobart.

01:23It's growing bigger every year.

01:25We've had 60,000 people to date and this is day six, so we've got another full two days

01:31after today.

01:32Attendees looking past the cost of living crisis.

01:36It's about showcasing what is best about Tasmania in terms of its food, its beer, its wines,

01:41its beverages.

01:43People are happy to pay for that.

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