00:00Tasmania's weather is in a purple patch and people are seizing what it has to offer, like
00:08rows of fragrant lavender before a mountain backdrop.
00:12I just love it, I've never seen anything like this.
00:17It's really beautiful.
00:18It's not even that far from where I live, it's crazy.
00:23The owner of the Brithistow Lavender Estate in the remote northeast says the farm's become
00:28a must-see for tourists.
00:30We had our record day almost a week ago now with 1,700 visitors and we've never seen numbers
00:36like that on the site.
00:37While visitors to the Upper Isle are spending more than before the pandemic, it's dropped
00:42from the marks set in recent years.
00:44However, the number of visitors is increasing, so too the number of nights they're here.
00:50Visitation is quieter in the north, but that's expected to turn.
00:54Come February when our event season kicks off in northern Tasmania like there's no tomorrow,
00:59kicking off with Festivale and then we've got Party in the Paddock and Grapes of Mirth
01:02and the Penny Farthing Festival.
01:05February is the month.
01:07Here you go.
01:09It's not just Tassie's magical scenery that brings people here, it's also delicacies like
01:14this lavender ice cream.
01:17Tasty.
01:20Many more at the Taste of Summer in Hobart.
01:23It's growing bigger every year.
01:25We've had 60,000 people to date and this is day six, so we've got another full two days
01:31after today.
01:32Attendees looking past the cost of living crisis.
01:36It's about showcasing what is best about Tasmania in terms of its food, its beer, its wines,
01:41its beverages.
01:43People are happy to pay for that.
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