Netflix Breaks NFL Streaming Record With 65 Million Christmas Viewers

Benzinga

Netflix set a record for the most streamed NFL games in U.S. history on Christmas Day, with nearly 65 million viewers tuning in to two matchups. This marked the debut of a three-year deal between Netflix and the NFL for exclusive Christmas Day matchups. Netflix Chief Content Officer Bela Bajaria praised the partnership and highlighted performances by Beyoncé and Mariah Carey as key contributors to the event’s success. The NBA also saw its strongest Christmas Day ratings in five years, with an average of 5.25 million viewers across five games. Overall, NBA Christmas Day viewership increased 84% compared to 2023.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix set a record for the most streamed NFL games in U.S. history on Christmas Day,

00:06with nearly 65 million viewers tuning in to two match-ups. This marked the move of a three-year

00:11deal between Netflix and the NFL for exclusive Christmas Day match-ups. Netflix chief content

00:17officer Bella Bageria praised the partnership and highlighted performances by Beyonce and

00:22Brian Carey as key contributors to the event's success. The NBA also saw its strongest Christmas

00:28Day ratings in five years, with an average of 5.25 million viewers across five games. Overall,

00:34NBA Christmas Day viewership increased 84 percent compared to 2023.

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