00:00Today two big companies, Tim and Ducati, meet in the name of Made in Italy. How important and how does this kind of collaboration come about?
00:07This collaboration is born in the context of a path that we as a team have been doing for a while,
00:16which is the valorization and virtualization of our artistic and cultural heritage, of sport and design.
00:23We are trying to make the experience of those who visit these places,
00:30even a museum such as Ducati's, exponentially more beautiful,
00:35but above all we live together with our partners the dream of making this beauty exportable,
00:40so to make sure that there is the possibility one day to make this beauty accessible,
00:48accessible to all this technology, even to people who physically will not be able to access these places
00:54for economic reasons and disabilities.
00:56So the idea is that these things are not only visible to the few people who are lucky enough to come here physically,
01:05but are accessible to everyone.
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