The story of Telfar Clemens

Brut America

The TELFAR "Shopping Bag" is one of the most sought-after and affordable luxury bags in fashion. But who's the mastermind behind it? Meet Telfar Clemens.

Transcript

00:00Being positive is really hot.

00:19It's the classic hot.

00:20Being a hater is not.

00:51The idea that you can't or can wear something and you need to be this to do that, I think

01:09a lot of that's disappearing.

01:12I'm including people in my world.

01:42Clemens is making black history by not only mirroring his audience, but by sticking to

02:04his principle that good quality and opulence should be available for everyone.

02:12It is so hot, it sells out in minutes.

02:22Fans call it the Bushwick Birkin.

02:29So this is a medium, I can fit a 13 inch MacBook in this.

02:42The price point, it came from me as a nightlife person that I would earn my money through

03:08DJing gigs.

03:09So I wanted it to be the price that you would get DJing one DJ gig, which was like, at the

03:15time, I'm like, 150 bucks, 200 bucks?

03:39It is fabulous and you are definitely going to want it.

04:06So without further ado, show me the bag.

04:33There's always more people than the bags that we make.

04:35So it's like each time we drop thousands of bags, each time that we drop a bag.

04:51I appreciate the craftsmanship and the thought that went into making it so superior.

05:05It's meaningful on a lot of different levels, it's like I'm dressing the country that I'm

05:14from.

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