00:00Take a teen, you're at school, people are making fun of your outfit all day long.
00:05You come home, someone hits you up on one of our apps, they say, nice outfit.
00:10We can't know that that is bullying, but you do and it hurts.
00:15And so we have a filter where you can, it's called hidden words, where you can put in
00:19words that are particular to what someone might be doing that might be harmful or you
00:24might feel sensitive about and remove those and those comments will be filtered out of
00:28your experience.
00:29So what we want to do is create the right rules, but give you the tools so you can personalize
00:34that experience and make it a fun and positive and safe place for you.
00:38How does it work behind the scenes?
00:40Are there beyond AI, are there people, humans who sit behind screens and kind of sift through
00:46these reports or has it all become automated?
00:49No, it's a combination of both artificial intelligence and technology and human review
00:56in order to moderate the platform and create a safe space.
01:00If you think about something that we, there's some content that's obviously going to be
01:04violating our policies, some content it may not be as obvious.
01:08The artificial intelligence helps us to find the content that clearly is violating our
01:13policies and remove it, but there are instances where it's not clear, where there's the only
01:17way to know for sure is for a human to review and take a little bit more time.
01:22Correct me if I'm wrong, but I think sometimes we can have the impression that Meta and other
01:26platforms act in response to things that are happening rather than in a proactive way.
01:34Would you agree or disagree and how is Meta trying to proactively tackle any issues that
01:41users might have on their platforms?
01:44What I would say is that we are constantly looking at our platform to see how we can
01:49create a safe and positive experience.
01:52We also are taking feedback and responding to people's experience and their experiences
01:57are evolving in the way that the user apps are evolving and so as a result, we evolve.
02:04Sometimes that can take time, which is why I think sometimes people think that we may
02:07be being reactive.
02:09When we build a tool, we do a lot to build that tool.
02:13We talk to experts, we talk to users, we may test the tool to see what makes the most sense
02:20or works the easiest.
02:21How does the testing work?
02:23I'll give you an example.
02:24When we were building our parental supervisory tools, we sat down with parents and with teens
02:30and we wanted to understand from parents what are the things that would be useful to you.
02:35We heard things like, I want to be able to manage my teen's time, I want to have a sense
02:39of who they're engaging with, who's following them.
02:45That was the guidance that we heard from them.
02:46We also talked to experts about how do we build these in a way that teens are going
02:50to want to use them and they're not going to push them away.
02:54How do we create that right balance?
02:56Taking all of that information in, we then started developing our tools and what we often
03:02do is we'll launch our tools out to a smaller group of the population, test it, see how
03:07people respond, maybe make some changes to those tools to ensure that we get those tools
03:13in a place that people find them valuable.
03:16How can people find out about all of these tools?
03:20Where concretely can they go on the platforms to find out what they can use to limit their
03:25time or block out certain kinds of content?
03:29If you can sum it up in two sentences, where can they go to find the tools they need to
03:35stay safe?
03:36First of all, first and foremost, go to your settings.
03:39You're going to find a lot there.
03:41The second place that I would say to go to is the family center.
03:45Particularly for parents, you will find tips there.
03:48You'll find explanations for all our tools there.
03:51I would say go to your settings, go to our family center, and you can always go to our
03:58safety center.
03:59Those three things should really give you a full picture of the things that are out
04:02there.
04:03How then do you explain that despite all of these tools, there's still so many people
04:07who feel like they are being harassed or can be harassed on META's platforms?
04:15The internet is a very big place.
04:19Just like in the offline world, you are going to have people who are going to try to do
04:24bad things on the platform.
04:26There's no chance that you'll get to a place where there's zero, just like in the offline
04:31world.
04:32There's no chance we're going to get to a place where there's zero opportunity for somebody
04:36to do something that would bother somebody or harm another person.
04:41That said, we are using artificial intelligence to find things at scale.
04:46We're using human review to find things that are specific.
04:50We're giving people controls to make sure that they can personalize where we may not
04:54have the information.
04:56We're fundamentally committed to creating that safe and positive experience and learning
05:01from our users where we can be doing better and evolving.
05:04Many studies have shown that spending too much time online can have a negative impact
05:09on our mental health, on self-esteem, etc.
05:13So would META be in favor of users spending less time on social networks?
05:20What is in it for META to encourage users to spend less time on their platforms?
05:25It's one of the, I think, bigger misconceptions about what we want for our users.
05:32We want people to have a positive experience, to be having a positive experience when they're
05:38on the app, but when they walk away from the app to feel like they had a positive experience,
05:41that they haven't spent too much time on the app, to be able to manage their time.
05:46We have different tools that we have.
05:48So Take a Break, for example, this is something that we'll use where if someone's been down
05:52for a while, a teen's been on, we'll say, hey, would you like to take a break?
05:56We have another tool called Quiet Mode.
05:59So to really encourage teens, if it's nighttime and they want to turn it off, there's something
06:05that you can use called Quiet Mode.
06:07It allows them to send an auto-reply to people, letting them know that they're taking a break
06:12and they are not on their device, but enabling them when they go back to see who may have
06:18been in touch so they don't have this fear of sort of missing out on what was happening
06:23online.
06:24We've done that knowing that that would reduce the time, and in many cases, it has reduced
06:29the amount of time that people are spending on that platform.
06:32The idea is that here, just as much time as is humanly possible, it's actually have
06:37a positive time, have a positive relationship with our app.
06:41Enjoy the time that you're on, build the community, discover the things that interest you.
06:46But walk away, go explore, take that out into the offline world too.
06:50We really want to give people that opportunity to kind of manage and feel good about their
06:54time online.
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