McRib gone forever?

This is the real reason why McDonald’s keeps “retiring” its McRib year after year …

Transcript

00:00McDonald's is sending the McRib on its last ever farewell tour before retiring it from menus

00:06forever. But a lot of people doubt this will truly be the last time we see the cult classic.

00:11So why don't people believe it'll be gone for good? Brute can explain in less than 60 seconds.

00:15The limited edition McRib has been going on periodic farewell tours since 2005.

00:20And while the sandwich was retired for eight years before being reintroduced in 2020,

00:25this tour will be the third year in a row the McRib has returned.

00:29The move is a popular marketing ploy to create a sense of urgency

00:32using either real or perceived scarcity to drive demand.

00:36In other words, if McDonald's is able to convince customers that this

00:39is actually the last time you can purchase a McRib,

00:42people will feel more inclined to buy it before the sandwich is gone for good.

00:45Taco Bell used the same tactic with its Mexican pizza.

00:48And similar frenzies exist across other industries too.

00:51Like when a sneaker company drops a limited edition shoe,

00:55or Supreme limits the production of items in order to increase its price.