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00:05Yes, let's go to the next information about Jaguar, a luxury car brand from England,
00:10which is now under the umbrella of Tata Motors Ltd.,
00:13is undergoing a major transition process by focusing on electric vehicles.
00:18Yes, but from the branding planned, including the launch of a new logo,
00:22criticized by various parties after a promotional video
00:26that attracted public attention on social media.
00:30The promotional video launched by Jaguar Land Rover on platforms such as X and Instagram
00:35shows bright-colored futuristic fashion styles,
00:38which is a new trend in the automotive industry.
00:41Jaguar, a luxury car brand from England, which is now under the umbrella of Tata Motors Ltd.,
00:47is undergoing a major transition process by focusing on electric vehicles.
00:51Yes, but from the branding planned, including the launch of a new logo,
00:55criticized by various parties after a promotional video
00:58shows bright-colored futuristic fashion styles,
01:00which is a new trend in the automotive industry.
01:05Even though this video uses tags and writings such as Brake Molds and Copy Nothing,
01:10which should reflect courage and innovation,
01:13many complained about the absence of a car in the video.
01:16This caused confusion and disappointment among the audience,
01:20hoping for a promotion that focuses more on their main product,
01:23which is the car itself.
01:25Not only that, the new logo also received a negative reaction.
01:29Rebranding involves a change in the image of the Jaguar livery,
01:32a symbol that has long been known for its unacceptable appearance
01:35by most of the brand's promoters.
01:38Jaguar's rebranding coincides with their big step
01:40to switch to a fully electric vehicle brand.
01:43This is part of Jaguar Land Rover's commitment
01:46to reduce their carbon footprint by focusing on electric cars that are more environmentally friendly.
01:51The launch of the GT electric car scheduled for December 2nd
01:54during the Miami Art Week will be an important moment for this company.
01:58However, this change of direction raises the question,
02:01does Jaguar really need to leave its traditional image
02:04as a luxury car brand with high performance?
02:07Many people argue that the company should show more of their legacy
02:11in the design and quality of an elegant car,
02:13not replace their entire identity with a more risky and unconventional approach.
02:19Their decision to change the identity of the brand
02:21through a promotional video that mimics the car itself
02:24gives an idea that they are trying to be more futuristic.
02:27However, many doubt whether this step will benefit in the long run.
02:33Various sources of IDX Channel
02:39This shows that many global communities are quite close to the Jaguar brand,
02:46with the Jaguar icon on top of the Jaguar logo.
02:51But now, when rebranding, there is no image of the Jaguar icon.
02:57And in the video campaign, there is no mention of an electric car
03:02that is sometimes a core business of Jaguar in the future.
03:07What does this colorful video campaign mean?
03:11That's what makes people, or maybe the Jaguar fans themselves, quite disappointed.
03:18But we'll see.
03:19As long as the segmentation changes drastically.
03:22Maybe.
03:23Well, Mr. Mirsa, thank you for one hour.
03:25We have accompanied you in the marketplace this time.
03:27And Mr. Mirsa, hopefully this discussion can be a source of reference and information for you.
03:33That's right, and we'll take a look first, Mr. Mirsa,
03:35for data from our movement, IHSG.
03:40IHSG is moving strong so far, 0.65% at level 7187.333.
03:48And top gainers are LMPI, Boat, DOSS, then INCP, INTD, DMMX, then Gotoh, NCKL, Heli, and SMLA.
03:59Then there are top gainers, top losers,
04:02top losers.
04:03We have MAPA, then INET, SNLK, DSNG, DKFT, VERN, then Awan, Aces, and MDKA.
04:18And Mr. Mirsa, keep spreading the information only on IDX channel,
04:21trustworthy and comprehensive investment reference.
04:23And don't forget to watch the first session closing program,
04:26which will air at 11.30 p.m. in Indonesia, in the west.
04:30I'm investor Saham, I'm Rosalind Sio, and this is my colleague, Wiki Adrian.
04:33See you next time.
04:59Transcribed by ESO. Translated by —
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