00:00The time is changing. The demand and quality of our products are getting better day by day.
00:17Last year, Indian manufacturers had sales of 4.5 lakh crores during the Diwali season,
00:23while the Chinese products' market of 1 lakh crores was left to them.
00:28Welcome to Tech Know by Nazariya. I am Ashish Atre and you are in our special Diwali segment.
00:36The Diwali market was full of Chinese products.
00:46Be it crackers, clothes or our shining lights.
00:49But friends, the time has changed.
00:51Campaigns like Vocal for Local and increasing nationalistic sentiments have given birth to a new market.
00:57Through Diwali Lights, in today's video, we will understand the change in the Diwali market in detail.
01:04In the beginning of the 21st century, Chinese industries mastered the work of cheap and bulk production.
01:09They implemented this strategy in the entire global market.
01:12But a market like India became the most profitable for them.
01:16Why? Because Indian sellers wanted a cheap, mass-producible product,
01:21which could give them a high profit margin and was easily accessible.
01:25Indian decorative light customers, who mainly come from middle-class and lower-middle-class families,
01:30also had one demand. Affordable festive decorations.
01:34And Chinese decorative lights fulfilled all these demands.
01:37These lights were cheap, non-durable, but so accessible that they could be found in every market.
01:43Because of this, Chinese lights dominated the market in a way.
01:47And this trend continued for about 20 years.
01:50But it was not that Indian decorative lights were not in the market.
01:54It was always there. But it was more expensive.
01:57Because Indian manufacturers used to spend more on the lights they were making.
02:02And as a result, they were more durable and of better quality.
02:05It was difficult to compete with Chinese lights because variety and pricing were in favor of both Chinese products.
02:11But friends, this is a matter of the past.
02:14In today's time, the Vocal for Local and Make in India campaigns
02:18have not only aroused a nationalistic sentiment, but also provided economic support to Indian manufacturers.
02:24Now there is no compromise in the quality of Indian lights.
02:27And the prices have also become competitive.
02:29You get a lot of variety. And the biggest thing is that these lights are sustainable and durable.
02:34Political factors and anti-China sentiment.
02:37In today's time, it is not just about economic or quality.
02:40Political situations also influence consumer behavior a lot.
02:45After the conflict in Galwan Valley, anti-China sentiments increased even more in the country.
02:54It was not just a consumer movement, but also a political and emotional response.
02:58We all saw how massive campaigns were run for the buyout of Chinese products.
03:05All of you are boycotting the market.
03:13And people consciously started avoiding made-in-China products.
03:18Not only this, Chinese military's LAC violations also filled people's minds with anger.
03:23And now every consumer before buying any product,
03:26always checks where it is made.
03:29This becomes even more prominent during Diwali, when lights and decorations are bought.
03:37The shift of Indian lights is not just economic, but also social and political.
03:41Friends, our view is not against international trade.
03:45We believe that a healthy market is one where customers have options.
03:50When a country or a company takes over the entire market, it is not healthy for the customers.
03:56Before, it was all about Chinese lights.
03:58Now, the strength of Indian manufacturers creates a healthy competition.
04:02This will benefit both the sellers and the customers.
04:05We want Indian startups to grow so much,
04:08that not only in India, but also in the international market,
04:12they can compete with their counterparts.
04:15Now, this is all about work.
04:17Let's talk about celebrations and festivals.
04:19Where do simple lights go wrong?
04:26That's why I have brought 5 favourite light decoration ideas for you,
04:31which you can use this Diwali.
04:33No. 5
04:34Copper Wire Ferry Lights
04:36They are durable and beautiful.
04:38They are also quite safe.
04:39No. 4
04:40Smart LED Lights
04:42Smart LED Diyas
04:44Artists, right?
04:45No. 3
04:46Traditional Handcrafted Lanterns
04:48Artistic lights of Jaipur and local artisan communities.
04:51No. 2
04:52Eco-Friendly Bamboo String Lights
04:54They are made of recycled materials.
04:56These lights support both environment and aesthetics.
05:00No. 1
05:01Solar Powered Lights
05:02You must be familiar with these.
05:04Which of these are your favourite lights?
05:07Do let us know in the comment section.
05:09We hope you liked this Diwali video.
05:13That's all for now.
05:14See you in the next video.
05:16If you liked our content,
05:18then don't forget to subscribe to our channel.
05:21And do share it with your friends,
05:23so that we can reach more people.
05:25You can also follow us on Instagram and Facebook.
05:27I, Ashish Atrey will meet you in our next video.
05:30Till then, Happy Diwali.
05:32Goodbye.
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