Kaise Hoti Hai 10 Minute Delivery Itni Fast? Quick commerce ka raaz kya hai? | Andekha Nazar Ya! - video Dailymotion

OutlookIndia

Aapki grocery 10-minute mein kaise pahunchti hai? Kya riders sach mein ₹50,000 mahine kama rahe hain? Aur kya yeh system sustainable hai?  Nazar Ya! ki iss video main dekhiye kaise dark stores, riders, aur apps milkar yeh kamaal karte hain!

Transcript

00:00Today, we can order whatever we want, whenever we want, in just 10 minutes.

00:20But how does it get delivered so fast?

00:25Do we like it?

00:27Brother, give me that hand towel and hand wash.

00:33Today, I, Sanaka, will take you to the world of quick commerce worth 3 billion dollars,

00:40which can grow to 40 billion dollars in the next 7 years.

00:44We will learn about the income, profitability and dark secrets of riders,

00:49which are hidden in dark stores.

00:51Their target audience is people aged 18 to 35 years.

00:55People who want to avoid going to convenience stores and check-out queues.

00:59Because of India's population, dark stores work in cities with high consumer density.

01:05And keep grocery items.

01:07And cheap delivery and cheap labour also reduce delivery costs a lot.

01:12Only 0.3% of the population uses quick commerce apps today.

01:16And they only need 0.35% to make a profit.

01:20Blinkit has reported profits for the first time this year.

01:24But how does it get delivered in just 10 minutes?

01:31Jhanvi wants bread and eggs.

01:33That's why she opens the app and adds them to the cart.

01:37It includes handling, small cart fee and delivery charges.

01:41But she accepts them for her convenience.

01:44Because she has to go to the office.

01:46As soon as she places the order, a message comes.

01:49Dark stores get a notification immediately.

01:52And store employees pack the order in just 1-2 minutes and place it in the pigeon hole.

01:57Blinkit claims that it packs the order in just 2 minutes and places it in the pigeon hole.

02:04These dark stores are actually mini warehouses hidden in residential areas.

02:10Where more than 6000 commonly ordered items are ready.

02:14So that you can get a super fast delivery.

02:17Their products are restocked by mother warehouses.

02:21For setup, upfront capital is between Rs. 8-9 million.

02:26Dark store owners take advantage of high inventory turnover and low wastage rates.

02:31But their earnings depend on a high number of orders.

02:36Because of proper structures, orders get packed within 15-20 seconds.

02:42Delivery rider gets the order message.

02:45And he leaves to deliver within a 2 km radius in just 10 minutes.

02:51Janhvi gets the order.

02:54Today she will have an omelette.

02:56By the way, do you know how much delivery partners earn in India?

03:00On average, they get Rs. 15-20 for a delivery.

03:04On top of that, they get tips and incentives.

03:07Adding these, they can get Rs. 40-50 per order.

03:12Metro cities like Mumbai have full-time riders.

03:15If they have a motorbike, they can earn Rs. 4000 per week.

03:20We have calculated this by reducing the cost of petrol.

03:24But if they have an e-bike or a cycle, then this number goes down to Rs. 200-300.

03:30Because they can do less deliveries because they walk slowly.

03:34In an interview, it was also found that some delivery partners are earning Rs. 40,000 per month.

03:40Which is double the average salary of an IT engineer.

03:44But remember, these riders work 10-15 hours a day.

03:49By the way, have you ever thought about how much one earns in a typical 10-minute delivery order?

03:56If the order is of Rs. 100, then the delivery cost is almost Rs. 44.

04:01But consumers only pay Rs. 15-20.

04:05The rest of the company compensates with ad revenue.

04:08Dark store owners earn Rs. 22, whereas warehouse costs Rs. 19.

04:14And the platform fee, which has just been introduced, is Rs. 2-10.

04:19But is this a sustainable option for delivery partners?

04:23The salary of delivery partners can start decreasing a lot.

04:26Because of faster deliveries, the number of delivery partners has increased a lot.

04:31That is, fewer orders per day.

04:33These customers do not pay Rs. 50 delivery fee.

04:37This is paid by the company, which is risky for us and the drivers.

04:41Companies attract drivers by giving them high incentives.

04:45But this can be reduced at any time.

04:47For example, Blinket has reduced the delivery fee from Rs. 50 to Rs. 15.

04:51This reduced the driver's earnings from Rs. 24,000 to Rs. 7,200.

04:56If companies are absorbing delivery costs, then eventually their fees are going to increase.

05:02Which can put a load on consumers.

05:04Now they have also added platform, handling, and small cart fees.

05:08Which can make the service very expensive without discounts.

05:12This can reduce usage and have a negative impact on the business.

05:17Ultra-fast deliveries can be dangerous.

05:20And Zep2 has to say that their accident rates are low.

05:24Only 1 in 1.3 crore km.

05:26But even if drivers are told to drive at 15 km per hour, they can sometimes go fast.

05:32Otherwise, they get less orders and less money.

05:35Platforms like Swiggy offer insurance and weekly ranking system to drivers.

05:40Which is based on perfect deliveries.

05:42But when a driver took a few days off to take care of his wife, his gold status was lost.

05:49And because of this, his insurance was not accessed.

05:52So the question is, is this system sustainable?

05:55Mom and pop stores are facing a little loss.

05:59But still more than 95% of India's grocery market is owned by them.

06:04While only 4% of supermarkets and less than 1% of online groceries.

06:10People living in rural areas are still unknown to these formats.

06:14Online shopping and same-day delivery has now become a part of our lives.

06:18Where iPhone 16 is being delivered in just 10 minutes.

06:22Predictions are that QCommerce can soon replace food delivery apps.

06:27So what was your last order from Ziptoe, Blinkit or Instamart?

06:31Share in the comments.

06:33And let's see who likes and subscribes to this video the fastest.

06:38See you in the next video. Bye-bye.

Kaise Hoti Hai 10 Minute Delivery Itni Fast? Quick commerce ka raaz kya hai? | Andekha Nazar Ya!

Category

Transcript

Recommended