00:00A lot of people know the myth of Elvis more than they know much about the person or the
00:06music itself.
00:07What I think is really exciting about the Elvis story is that underneath that story
00:11of jumpsuits in Las Vegas and celebrity struggle is the story of a revolutionary sound.
00:17Layered reality makes shows that really deliver on the name of our company.
00:22We don't make traditional theatre, we don't make film, we make a new art form that sits
00:28somewhere in between.
00:29We can use immersive sound systems, which means you don't just have a set of speakers
00:33at the front, you've got sound all around you, and we control that sound in very interesting
00:37ways.
00:38We can literally mimic the acoustics of different environments.
00:40We can take you on a real journey, which we have to do with Elvis because we're going
00:44to start back in his childhood.
00:47It begins in the 1940s in the southern states of America, in Mississippi, where this boy
00:52living in extreme poverty soaks up this music coming from these cultures around the South.
01:00And he goes on to become a catalyst to something that completely changes popular culture.
01:04I think one of the things I've learned in this process, everyone has their Elvis Presley
01:08and what it means to them.
01:09We do not take lightly the responsibility to really deliver on something that is authentic
01:14and faithful for the fans.
01:16We want to bring Elvis to the fans the way they've always wanted to see him.
01:20And that means really bringing together this layering of technology, everything from these
01:25amazing screens and audio technologies, but also through to the smells.
01:29We are layering all this together with live actors, with all the theatrical techniques
01:34that we have at our disposal.
01:36We're bringing together technologies and creative media in a way that's never been done.
01:42And that is massively exciting.
01:44We can take you back to these space and let you experience them as if you had actually
01:49been there.
01:50We all think we know him and we all think we know his music, but we don't.
01:53This show will show you Elvis.
01:55We can let you feel what it was like to sit in that audience.
01:58And it will show you in a way that you've never seen it before.
Comments