00:30These youths are starting their own youth centre and are doing their best to achieve their goals.
00:51This youth centre is located in Leguntapadu, Nellore district.
00:54This youth centre aims to provide a healthy diet for future generations.
01:00In 2017, the youth centre started with 10 people and now 100 youths are working in it.
01:05It is special to have graduates and post graduates from Telugu states.
01:24With the aim of providing a healthy diet and promoting the use of pesticides, the youths are starting their own youth centre.
01:33Every month, the youths are attending the youth centre once or twice a year.
01:36The youths are giving advice to the farmers and are interested in agriculture.
01:41They are also educating the youths on marketing.
01:45We have 5 acres of land.
01:48I did my B.Tech in agriculture engineering.
01:50After B.Tech, I worked in different companies.
01:55With the thought that we are living in the city, we came to the village.
02:00We brought solar dryers to add value to the vegetables and fruits grown in our land.
02:07We started a small company called AgriSolar.
02:10We brought the products of the farmers around us and added value to them.
02:17With the help of AgriSolar, we are doing online marketing.
02:23Through this youth centre, many farmers in the districts of Hyderabad, Vijayawada, Vongole and Nellore are participating.
02:31They are growing carrots, beetroot, tomato, sapota, mango, dragon and lemon.
02:39They are drying them in solar dryers.
02:42With the help of AgriSolar, the youths are participating in online markets.
02:48With the help of organic farming, we came up with the idea of procuring organic food.
02:53We started this recently.
02:55We came to other countries to procure dry fruits and vegetables.
03:02In the U.S., the elderly face health problems.
03:37They are encouraging the youths to do organic farming.
03:42We cultivated red, yellow and green capsicum.
03:48There was good demand and good quality of the product in the market.
03:52Last year, we added English cucumber.
03:55We supply the quality of the product directly to Reliance.
03:58We also give it to Home Delivery.
04:00Last year, the highest sale of European cucumber was in Nellore.
04:06We are able to export the quality of cucumber to other countries.
04:10We have broccoli, pak chai and exotic leafy greens.
04:14We want to provide natural, organic food with low cost.
04:18If we don't have healthy food in this generation,
04:21we will fail to provide healthy food to the next generation.
04:25If we don't provide healthy food to the next generation,
04:28the children's health will deteriorate.
04:33I have always wanted to do agriculture.
04:37I don't have land to do it.
04:39I earn Rs. 1,30,000 a month.
04:43I don't want to make money out of agriculture.
04:47I want to satisfy my mind.
04:50My main goal is to provide good food to 10 people.
04:54I am doing this job.
04:57I don't want to do this job.
04:59I want to do organic farming.
05:01Today, many young farmers are earning well.
05:06But, they don't know how to market their products.
05:11We are helping them.
05:14I am Bhoopesh Reddy, CEO of Pragati Yuva Kendram.
05:17Today, farmers are able to produce good food.
05:21But, they face problems in marketing.
05:24They don't know how to do marketing, branding and designing.
05:27They don't know how to give training.
05:29They don't know about government subsidies and schemes.
05:33They are facing many problems.
05:35Guna Parties have identified all these problems.
05:37Guna Parties have conducted workshops in Nellore district, Kovur mandal and Veguru village.
05:43They have discussed about government subsidy schemes,
05:46how to get bank linkage,
05:48how to develop a product,
05:50how to do branding and marketing,
05:53how to promote it,
05:55how to create social media platforms.
05:56Similarly, solar drying units are trending.
06:01How to install solar drying units,
06:03how to run it,
06:05how to dehydrate it,
06:07how to package it, design it, brand it,
06:12and how to sell it in the market.
06:14We are giving all these trainings.
06:16Guna Parties has promoted 13 FPOs.
06:19We are working with NABARD, Horticulture, Agriculture, Atma, KVK and other departments.
06:23We are trying to bring youth into farming.
06:26We are trying to make him an agri-penurer and an agri-businessman.
06:53Music.
07:24Degrees and engineering students are moving towards agriculture.
07:30They are eager to learn about the benefits of agriculture.
07:38Raja Rao, ETV News.
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