NFL’s Hispanic Fan Base Grows with 'Por La Cultura' Campaign, Expands Spanish Coverage as Latino Fan Base Grows

The NFL continues to see a growing Hispanic fan base, fueled by its “Por La Cultura” campaign, now in its fourth year. This initiative aims to engage Latino and Spanish-speaking audiences, a key demographic for the league’s future growth. The Hispanic population is one of the largest and youngest growing demographics in the U.S., and the NFL has expanded its Spanish-language broadcasts to seventy-five games this season to meet the demand. The NFL expanded its reach to non-Spanish-speaking Latino audiences by hosting a game in Brazil, the second-most watched live event on Peacock. Since the "Por La Cultura" campaign launch, the number of Latino NFL fans in the U.S. has grown from 31 million to 40 million.