Ulik Peluang Bisnis Multiplatform Edutainment

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"Saksikan tayangan kami Official Youtube IDX Channel di Program Power Breakfast, Rabu (09/10/2024) dangan Tema Ulik Peluang Bisnis Multiplatform Edutainment."

Transcript

00:00Thank you for joining us, Prisma, and joining us again on Prisma Sambodhatu.

00:04This time in the CreateUp segment, we will discuss about the multi-platform business opportunity,

00:09entertainment.

00:10Already included in the video conference, there is Mrs. Melia Lusco Putro,

00:15who is the founder and CEO of Bintang Kecil Indonesia.

00:18How are you, Mrs. Melia?

00:20Good morning, everyone.

00:22Thank you for joining.

00:24Thank you for joining us on CreateUp.

00:27If we look at the needs of parents themselves,

00:31the platform of entertainment,

00:33what are the needs so far?

00:36Have they seen this as a main need that must be met?

00:41And why must it be met?

00:43Yes, that's right.

00:44Yes, because at the moment, technology is also very important.

00:50Yes, that's right.

00:51Yes, because at the moment, technology is also constantly developing,

00:56and almost all children are given gadgets.

01:02And for that, parents must want to provide the best platform for their children,

01:07especially in the field of education and entertainment.

01:11So, in looking for an educational platform that can provide educational content

01:16and quality entertainment, easy to access,

01:19and most importantly, it's safe for children too,

01:22according to their age and interests.

01:27Indeed, it must be the most important thing to develop cognitive,

01:32social, and emotional development of children,

01:34while maintaining their own involvement in a fun way.

01:38Okay.

01:40Also, these platforms are also very much needed by parents

01:44to help their children learn to develop their own potential.

01:47In this small goal, we are very concerned about the importance of

01:52introduction to Indonesian art and culture,

01:55and also the most important thing is to reconnect,

01:58to introduce Indonesian children's songs to Indonesian families,

02:02to their children.

02:04Okay.

02:05What are the obstacles that parents often face

02:08when they are looking for the platform they want?

02:12Well, it's hard to say.

02:15For example, there are many platforms that are not well-educated,

02:19and not well-connected, and not suitable for their age.

02:24Meanwhile, educational platforms are very much about learning.

02:28So, it's not interesting. It's not interesting for children.

02:31And also, especially now,

02:35there are very few platforms that introduce children

02:40to Indonesian children's songs, arts, and culture.

02:44Especially in the midst of the import culture,

02:48the contents of imports are very cool,

02:53and very interesting for children.

02:56So, children forget again.

02:59Okay, Mrs. Melia.

03:01What solution is presented by Bintang Kecil Indonesia?

03:04Is there a platform or application like that

03:08that will be introduced by parents,

03:10and then they can join there

03:12and access various kinds of content from there?

03:15Or what is it like?

03:17So, because we see the needs that exist now,

03:19we present a multi-platform,

03:21both online and offline.

03:24Online, we have online classes,

03:27Bintang Kecil Academy,

03:31and also educational learning

03:39through Bintang Kecil Channel, and so on.

03:43That's online.

03:44But offline, we also hold various festivals.

03:48We hold musical dramas.

03:52We also make musical films for children.

03:55We also make various things,

03:58especially competitions and events

04:00that are needed for children.

04:02So, children can join there, right?

04:04It means they have to.

04:05There are also offline classes, right?

04:07Because if you want to make a musical drama,

04:11and so on,

04:12you have to join right away, right?

04:15That's right.

04:16Okay, because actually,

04:17if we talk about this class for entertainment itself,

04:20if there is no practice,

04:21if there is no festival,

04:22it feels like there is no end to it.

04:28Okay.

04:29What classes are there in Bintang Kecil Indonesia?

04:33So, we have two types of classes.

04:35There is a class called Bintang Kecil Akademi.

04:38The purpose of Bintang Kecil Akademi

04:40is to form the stars of Indonesian children

04:44who are very familiar

04:46and love Indonesian culture

04:48and sing Indonesian children's songs.

04:51In Bintang Kecil Akademi,

04:54it is a 9-12 month training

04:57that includes singing class,

05:01acting class,

05:02dancing class,

05:03and public speaking.

05:04It is a package

05:05where the children who pass the advanced class

05:16will be the stars.

05:19Ah, I see.

05:20That's right.

05:21And we also make a commitment

05:22to provide a fun and affordable education for parents.

05:29The price is only 1,000 rupiah.

05:32Okay, Mrs. Melia.

05:33We will discuss later

05:34where the location of Bintang Kecil Akademi is

05:39and if there are children who want to join from other areas,

05:42it means they can't.

05:43Or what is it like?

05:44We will continue to work with you,

05:46Mrs. Mirza,

05:47in the CreateUp segment.

05:48Thank you, Mrs. Mirza.

05:49Thank you for being with us

05:50and we are still talking with the CEO of Bintang Kecil Indonesia.

05:54If children want to join Bintang Kecil Indonesia Akademi,

05:59where is the location?

06:01And if they are from other areas,

06:03it means it is difficult for them to join.

06:06Or what is it like, Mrs. Melia?

06:07So, in the academy,

06:09there are three online classes

06:13and one offline class,

06:14plus one performance in a month.

06:17So, for those who are out of town,

06:19I think there is no problem with the online classes.

06:21But for the offline classes,

06:23sometimes they can't come,

06:25but we can give them the conclusion.

06:28And for the performance,

06:29sometimes there are people who can come from outside the city,

06:32but sometimes they can't.

06:34Where is the location, Mrs. Melia?

06:36Our office is in Kelapa Gading.

06:38For the offline classes,

06:40sometimes we are in the area of Kelapa Gading.

06:42Jakarta, right?

06:43Central Jakarta, yes.

06:44Because we adjust as much as possible.

06:47Okay.

06:48Feedback from children and parents

06:50who have joined the workshop

06:52hosted by Bintang Kecil Indonesia,

06:54what is it like?

06:56The average feedback is positive.

06:58Because we are different from other trainings.

07:01We don't let the children in us

07:04just like that.

07:06But we always maintain them.

07:08Even though the learning period is over,

07:11we maintain,

07:12we invite them to perform.

07:14If there is an event,

07:16we invite them.

07:18And there are some children

07:20that we have contracted

07:22in our talent management.

07:24And they are ready for recording,

07:26ready for us to orbit.

07:28What is the goal?

07:30More to be able to

07:32update

07:34the ability of children's entertainment,

07:36talent, for example singing and so on.

07:38Maybe later you can go to the world

07:40of acting, entertainer.

07:42Actually, what is the goal?

07:44The goal is to create

07:46children who love and know

07:48Indonesian culture.

07:50And the goal is to

07:52reconnect Indonesian children's songs

07:54in the middle of the family,

07:56in the middle of the public

07:58in Indonesia.

08:00So, our vision

08:02is to reintroduce

08:04children's songs and

08:06Indonesian art and culture.

08:08So, for the dance class,

08:10there is also a traditional art class, right?

08:12Or traditional dance, right?

08:14So, the rope itself is a fusion

08:16between traditional and Indonesian.

08:18How many children have joined

08:20and how much is the cost per class?

08:22We have two types of classes.

08:24So, if there is a class

08:26that is cheap,

08:28Rp 100,000 per class,

08:30we send a video.

08:32So, a month there is

08:34Rp 100,000 payment,

08:36and Rp 100,000 video

08:38for cooking, recording,

08:40singing, dancing.

08:42So, we accommodate

08:4420 types of children's talents.

08:50Previously, it was only interactive

08:52through Zoom, but we send

08:54video outside the academy.

08:56So, between Rp 100,000

08:58and the academy itself,

09:00Rp 1.5 million

09:02for three months.

09:04How long has Bintang Kecil Indonesia

09:06been established?

09:08And how many

09:10children have joined?

09:12Oh, yes.

09:14Since the beginning,

09:16there are around 4,000 children

09:18who joined us.

09:20Since 2021.

09:22Okay.

09:24Which class attracts the most?

09:26In the academy,

09:28all children must be able to learn

09:30to master the four classes.

09:32In the Rp 1,000 class,

09:34most of the children are

09:36in the drawing class.

09:38How do you do that?

09:42In the interactive class,

09:44each child

09:46has a Zoom class.

09:48Sometimes, one class can have

09:5060 children.

09:52Sometimes, there are only 10 children.

09:54It depends on the interest of the children.

09:56This is also

09:58included in the promotion, right?

10:00Basically,

10:02in our classes,

10:04it's our mission

10:06to promote the art and culture of Indonesia.

10:08Okay. That's your mission,

10:10Mrs. Melia.

10:12But, as a business, you have to be profitable, right?

10:14What is the target

10:16of profitability so far?

10:18In short, because our time is limited.

10:20Yes.

10:22Profitably,

10:24in the cheap class,

10:26it's just right.

10:28But, in the academic class,

10:30we can still cover it.

10:32The important thing is

10:34to go back to our mission.

10:36So, it can be substituted, right?

10:38Correct.

10:40That's why we have big projects

10:42such as movies,

10:44musical dramas,

10:46so that we can get

10:48a good salary.

10:50Mrs. Melia, thank you for joining us.

10:52I hope more and more children in Indonesia

10:54who love culture

10:56can stand up and speak

10:58in front of the public.

11:08We will see the movement of ISG

11:10so far at 9 o'clock,

11:12more than 26 o'clock when Indonesia was in the West.

11:14So far, ISG

11:16is moving weakly.

11:18When it was opened, it strengthened.

11:20So far, it has weakened by 0.02 percent

11:22at level 7555.62.

11:24It is trying to

11:26strengthen and weaken.

11:28And the exchange rate

11:30for the US dollar

11:32at 15,599

11:34tends to strengthen by 0.35 percent.

11:36With the support of

11:38top gainers and top losers.

11:40Among them are as follows,

11:42and you can see it on the screen.

11:44There is Samuika, which strengthened

11:46by 5.76 percent at

11:48position 404.

11:50EXCL increased by 1.32 percent.

11:52PTRO increased by 1.43 percent.

11:54PTPP increased by 3.54 percent.

11:56Then there is

11:58Film, the SMGR brand.

12:00And there is also Adhikar.

12:02The construction of BUMN

12:04strengthened this morning.

12:06The top losers

12:08are as follows,

12:10Medco, Bumi, Elsa, Inco, Raja,

12:12LPKR, Asri, Toba, and EMTK.

12:14With the movement

12:16from the sectoral

12:18infrastructure, which seems to lead

12:20by 0.71 percent,

12:22finance by 0.15 percent.

12:24That's the update

12:28until 9 o'clock,

12:30more than 28 minutes in West Indonesia time.

12:34Yes, Mr. Mirsa, it's been 90 minutes,

12:36we accompany you in Power Breakfast.

12:38I hope the discussion and discussion

12:40that we present can be a reference

12:42and source of information for you.

12:44Keep updating your information, of course,

12:46only on IDX Channel, your trustworthy and comprehensive

12:48reference, and don't forget to watch

12:50the Market Review program that will air

12:52at 10 o'clock West Indonesia time later.

12:54Yes, because the matter of the future must be ahead,

12:56I am investor Saham, I am Wiki Adrian.

12:58I am Prisa Sompodatu, see you.

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