00:00Why did we decide to participate in the first edition of Brand Journalism Festival?
00:14Because we want to see how they work and we want to show how we can work in this type of system.
00:22We want to show what we can do to a team that is interested in listening to us.
00:33We are happy to participate in this new tool that can give satisfaction to us and to the world of information.
00:53Why can brand journalism be seen in contrast?
00:57Because if we look at what was the original term of journalism, English journalism, it means diary.
01:05Diary means the story of every day of what was happening.
01:10Today things are changing, so what once could be considered a brand,
01:18today it is the opportunity to tell companies what they do well
01:23and it is the opportunity for those who listen to us to evaluate whether they will want to tell it in the same way or in a different way.
01:31So it is an opportunity that can exist today to have a corporate story,
01:36but made by information technicians who can certainly see their work remunerated,
01:44but always in the context of an ethical aspect of mutual respect for information.
01:49Who has the greatest responsibility to involve young people in the journalism profession?
01:59Who has the greatest responsibility to involve young people in the journalism profession?
02:06I believe that it is the publishers, of course, who must give a sense to the work
02:11and above all they must try to remunerate it in a correct way.
02:15So that there can be tools to be able to make information in a way that people who do it are remunerated seems quite normal to me.
02:27What we obviously have to do is to establish logics so that the communication is correct,
02:35that the journalist can have access to the correct information and then decide how to deal with it.
02:43So I would say that even for publishers it is a great opportunity to enter into a different logic
02:48that will require the rewriting of some rules in respect of the end user of the information,
02:56otherwise no information will reach the end user if they find it wrong or incorrect.
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