00:00So the unit pricing code is essentially a set of rules that applies to supermarkets
00:07of a certain size that sell a certain variety of products.
00:12So the unit price, you'll be able to see it on the label.
00:17It says essentially how much you're paying for a particular item per unit.
00:23So that might be per 100 grams, per litre, that kind of thing.
00:26So this is the most effective way to make sure that you're getting the best value for
00:32your money by actually looking at and comparing the unit price.
00:35So that can cut through some of these marketing and promotional tactics, like specials and
00:42other phrases, as well as shrinkflation, because you can see exactly what you're paying.
00:47And if you just look at that, ignore everything else, you can be pretty certain that you're
00:51getting the best value for your money.
00:54But to make it even more transparent for consumers, we're calling on the government
00:58to actually introduce shrinkflation notices.
01:02So this would look like a very clear tag or notice on the shelf or online, letting you
01:08know that the product has actually reduced in size, and so effectively you're paying
01:12more for that product.
01:14Consumers are continuing to report that inconsistent units of measurement are being used, which
01:20makes unit pricing useless, unit pricing not being shown when it should be, it being obscured
01:27or being really hard to read.
01:29So these are the kinds of issues that we would be hoping would be resolved by improving the
01:35rules and by applying penalties.
01:39When supermarkets do the wrong thing, this will be a strong incentive for them to actually
01:43do the right thing, because at the moment, that incentive to do the right thing just
01:47isn't there.
01:50For more information, visit www.FEMA.gov
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