00:00Today we are in a post-period situation characterized by high inflation and therefore we are faced
00:12with a situation where consumption is stagnant, consumption is stagnant because people are
00:17in difficulty from an economic point of view and I believe, we believe, that the agri-food
00:24sector, from those who produce, those who transform, those who distribute, cannot but consider
00:28this aspect.
00:29And therefore the search for greater efficiency, greater productive capacity to invest in
00:38our customers, in our consumers, is an imperative.
00:41Doing this means dealing with logistical efficiency problems, it means dealing
00:47with the whole theme of technological innovation.
00:51In this sense, I believe that some places like GS1, where production and distribution
00:58meet to address these issues, to have a strategic vision and to build projects, are places
01:06of great importance and great value.
01:09In this sense, pre-competitive places are considered, where industries meet, we believe
01:18that they become, more and more, elements to build preconditions to stay efficiently
01:25in this sector.
